東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Linked to FindBook

Google Book

Amazon

博客來

Marketing and AI : shaping the future together = proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing and AI : shaping the future together/ edited by Vincent Jeseo, Jasmine Parajuli.
Reminder of title:	proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24 /
other author:	Jeseo, Vincent.
Corporate Body:	Academy of Marketing Science.
Published:	Cham :Springer Nature Switzerland : : 2024.,
Description:	xx, 149 p. :ill. (some col.), digital ;24 cm.
[NT 15003449]:	Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation -- Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad -- Creative Artificial Intelligence for Marketers: A Framework and Research Agenda -- Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes -- Laying The Path: Modelling A B2B Customer Journey in Commodity Markets -- Rethinking the relationship quality dimensions in B2B: Introducing Tap Model -- User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by A LDA Based Topic Modelling Approach.
Contained By:	Springer Nature eBook
Subject:	Artificial intelligence - Congresses. - Marketing applications -
Online resource:	https://doi.org/10.1007/978-3-031-76193-5
ISBN:	9783031761935

Marketing and AI : shaping the future together = proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24 /
Academy of Marketing Science.Annual ConferenceCoral Gables, Fla.)(2024 :

Marketing and AI : shaping the future togetherproceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24 /[electronic resource] :edited by Vincent Jeseo, Jasmine Parajuli. - Cham :Springer Nature Switzerland :2024. - xx, 149 p. :ill. (some col.), digital ;24 cm. - Developments in marketing science: proceedings of the academy of marketing science,2363-6173. - Developments in marketing science: proceedings of the academy of marketing science..

Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation -- Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad -- Creative Artificial Intelligence for Marketers: A Framework and Research Agenda -- Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes -- Laying The Path: Modelling A B2B Customer Journey in Commodity Markets -- Rethinking the relationship quality dimensions in B2B: Introducing Tap Model -- User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by A LDA Based Topic Modelling Approach.

The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological race can lead marketers to hastily implement AI platforms without a clear objective, causing organizations to lose focus, become disconnected from customers, waste resources, and blindly follow a never-ending trend. This book explores the influence of AI on the marketing field. Featuring full papers presented at the 2024 Academy of Marketing Science Annual Conference in Coral Gables, FL, USA, this book offers research, theories, methodologies, and case studies on the use of AI by marketers in various areas to better serve customers and satisfy their needs. It also explore the role that academics play in supporting marketing scholars, students, researchers, consumers, practitioners, and stakeholders in understanding and navigating these technological changes. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

ISBN: 9783031761935

Standard No.: 10.1007/978-3-031-76193-5doiSubjects--Topical Terms:

3492948
Artificial intelligence
--Marketing applications--Congresses.

LC Class. No.: HF5415.125

Dewey Class. No.: 658.8028563

Marketing and AI : shaping the future together = proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24 /
LDR:03729nmm a2200337 a 4500 001 2388801
003 DE-He213
005 20241224115248.0
006 m d
007 cr nn 008maaau
008 250916s2024 sz s 0 eng d
020 $a 9783031761935 $q (electronic bk.)
020 $a 9783031761928 $q (paper)
024 7 $a 10.1007/978-3-031-76193-5 $2 doi
035 $a 978-3-031-76193-5
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.125
072 7 $a KJS $2 bicssc
072 7 $a BUS090010 $2 bisacsh
072 7 $a KJSG $2 thema
082 0 4 $a 658.8028563 $2 23
090 $a HF5415.125 $b .A168 2024
110 2 $a Academy of Marketing Science. $b Annual Conference $d (2024 : $c Coral Gables, Fla.) $3 3754106
245 1 0 $a Marketing and AI : shaping the future together $h [electronic resource] : $b proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24 / $c edited by Vincent Jeseo, Jasmine Parajuli.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2024.
300 $a xx, 149 p. : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a Developments in marketing science: proceedings of the academy of marketing science, $x 2363-6173
505 0 $a Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation -- Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad -- Creative Artificial Intelligence for Marketers: A Framework and Research Agenda -- Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes -- Laying The Path: Modelling A B2B Customer Journey in Commodity Markets -- Rethinking the relationship quality dimensions in B2B: Introducing Tap Model -- User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by A LDA Based Topic Modelling Approach.
520 $a The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological race can lead marketers to hastily implement AI platforms without a clear objective, causing organizations to lose focus, become disconnected from customers, waste resources, and blindly follow a never-ending trend. This book explores the influence of AI on the marketing field. Featuring full papers presented at the 2024 Academy of Marketing Science Annual Conference in Coral Gables, FL, USA, this book offers research, theories, methodologies, and case studies on the use of AI by marketers in various areas to better serve customers and satisfy their needs. It also explore the role that academics play in supporting marketing scholars, students, researchers, consumers, practitioners, and stakeholders in understanding and navigating these technological changes. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
650 0 $a Artificial intelligence $x Marketing applications $v Congresses. $3 3492948
650 1 4 $a Digital Marketing. $3 3538493
650 2 4 $a Artificial Intelligence. $3 769149
650 2 4 $a IT in Business. $3 2114922
650 2 4 $a Sales and Distribution. $3 3594412
700 1 $a Jeseo, Vincent. $3 3710572
700 1 $a Parajuli, Jasmine. $3 3754107
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Developments in marketing science: proceedings of the academy of marketing science. $3 2133842
856 4 0 $u https://doi.org/10.1007/978-3-031-76193-5
950 $a Business and Management (SpringerNature-41169)