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An introduction to behavioral finance and asset management = a guide for students and professionals in wealth management /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An introduction to behavioral finance and asset management/ by Yannick Coulon.
其他題名:	a guide for students and professionals in wealth management /
作者:	Coulon, Yannick.
出版者:	Cham :Springer Nature Switzerland : : 2024.,
面頁冊數:	xvii, 118 p. :ill. (some col.), digital ;24 cm.
內容註:	Chapter 1: Introduction to Behavioral Finance -- Chapter 2: Behavioral Questionnaire -- Chapter 3: Essential Behavioral Biases -- Chapter 4: The Prospect Theory -- Chapter 5: Essential Principles of Wealth Management Undermined -- Chapter 6: Investment Solutions -- Chapter 7: Conclusion.
Contained By:	Springer Nature eBook
標題:	Portfolio management - Psychological aspects. -
電子資源:	https://doi.org/10.1007/978-3-031-72553-1
ISBN:	9783031725531

An introduction to behavioral finance and asset management = a guide for students and professionals in wealth management /
Coulon, Yannick.

An introduction to behavioral finance and asset managementa guide for students and professionals in wealth management /[electronic resource] :by Yannick Coulon. - Cham :Springer Nature Switzerland :2024. - xvii, 118 p. :ill. (some col.), digital ;24 cm.

Chapter 1: Introduction to Behavioral Finance -- Chapter 2: Behavioral Questionnaire -- Chapter 3: Essential Behavioral Biases -- Chapter 4: The Prospect Theory -- Chapter 5: Essential Principles of Wealth Management Undermined -- Chapter 6: Investment Solutions -- Chapter 7: Conclusion.

This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect Theory. Additionally, it establishes fundamental rules for improving the structuring and protection of wealth. Despite its practical and didactic aspects, the book is accessible without sacrificing the depth of the subject. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior. Yannick Coulon has 15 years of banking experience with both the Suez Group in France and UBS in Switzerland and 10 years of experience with Iomega Corporation as product manager for the Zip Drive in Europe. He also teaches corporate and behavioral finance at various business and engineering schools in Brittany, France. He owns and manages four golf courses with his brother in western and southern France. He, therefore, has dual experience in teaching and managing small private companies.

ISBN: 9783031725531

Standard No.: 10.1007/978-3-031-72553-1doiSubjects--Topical Terms:

2205622
Portfolio management
--Psychological aspects.

LC Class. No.: HG4529.5

Dewey Class. No.: 332.6

An introduction to behavioral finance and asset management = a guide for students and professionals in wealth management /
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