| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Contemporary marketing management for tourism and hospitality/ edited by Nikolaos Stylos, Roya Rahimi, Peter Robinson. |
| 其他題名: |
how new tech and Gen Z drive sustainable business transformation / |
| 其他作者: |
Stylos, Nikolaos. |
| 出版者: |
Cham :Springer International Publishing : : 2024., |
| 面頁冊數: |
xxii, 338 p. :ill., digital ;24 cm. |
| 內容註: |
Chapter 1: Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality -- Chapter 2: From Consumption to Prosumption: The Interplay of Digital Transformation, Prosumers and Post Tourism Experience within Cultural Tourism -- Chapter 3: Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0 -- Chapter 4: Smart Technologies Use by SMEs in the Hospitality Industry: Implications for Customer Interactions and Organizational Resilience -- Chapter 5: Hybrid Servicescapes in Tourism and Hospitality -- Chapter 6: Creativity and Marketing with New Technologies in Tourism and Hospitality -- Chapter 7: Online Travel Behavior of Millennials vs Gen Z: A Comparative Analysis -- Chapter 8: The Age of Tomorrow: Exploring Risk-Taking Styles in Travel across Generations -- Chapter 9: GenZers as Marketing Managers -- Chapter 10: Generation Z Perspective On Destination Image Restoration Through Dark Tourism -- Chapter 11: Responsible Tourism as a Vehicle to Achieving the SDGs -- Chapter 12: Exploring Underwater Tourism in EU-Mediterranean Coastal Areas for Sustainable Development -- Chapter 13: Proximity Tourism as a Sustainable and Resilient Strategy: Building Back Better for Local Communities and Destinations. |
| Contained By: |
Springer Nature eBook |
| 標題: |
Tourism - Marketing. - |
| 電子資源: |
https://doi.org/10.1007/978-3-031-65049-9 |
| ISBN: |
9783031650499 |