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Big data analytics = digital marketing and decision-making /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Big data analytics/ edited by Kiran Chaudhary and Mansaf Alam.
Reminder of title:	digital marketing and decision-making /
other author:	Chaudhary, Kiran.
Published:	Boca Raton, FL :CRC Press, : 2023.,
Description:	1 online resource.
Notes:	"An Auerbach book."
Subject:	Big data. -
Online resource:	https://www.taylorfrancis.com/books/9781003307761
ISBN:	9781003307761

Big data analytics = digital marketing and decision-making /
Big data analyticsdigital marketing and decision-making /[electronic resource] :edited by Kiran Chaudhary and Mansaf Alam. - 1st ed. - Boca Raton, FL :CRC Press,2023. - 1 online resource.

"An Auerbach book."

Includes bibliographical references and index.

"This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics"--

ISBN: 9781003307761

LCCN: 2022020033Subjects--Topical Terms:

2045508
Big data.

LC Class. No.: HF5548.32

Dewey Class. No.: 343.08/1142

Big data analytics = digital marketing and decision-making /
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010 $a 2022020033
020 $a 9781003307761 $q (electronic bk.)
020 $z 9781032310442 $q (paperback)
020 $z 9781032310305 $q (hardback)
035 $a 22733399
040 $a DLC $b eng $c DLC $d DLC
041 0 $a eng
050 0 0 $a HF5548.32
082 0 0 $a 343.08/1142 $2 23
245 0 0 $a Big data analytics $h [electronic resource] : $b digital marketing and decision-making / $c edited by Kiran Chaudhary and Mansaf Alam.
250 $a 1st ed.
260 $a Boca Raton, FL : $b CRC Press, $c 2023.
300 $a 1 online resource.
500 $a "An Auerbach book."
504 $a Includes bibliographical references and index.
520 $a "This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics"-- $c Provided by publisher.
588 $a Description based on print version record and CIP data provided by publisher.
650 0 $a Big data. $3 2045508
650 0 $a Electronic commerce. $3 576153
650 0 $a Decision making. $3 517204
700 1 $a Chaudhary, Kiran. $3 3666546
700 1 $a Alam, Mansaf. $3 3524277
856 4 0 $u https://www.taylorfrancis.com/books/9781003307761