東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Linked to FindBook

Google Book

Amazon

博客來

Marketing analytics = statistical tools for marketing and consumer behaviour using SPSS /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing analytics/ José Marcos Carvalho de Mesquita and Erik Kostelijk.
Reminder of title:	statistical tools for marketing and consumer behaviour using SPSS /
Author:	Mesquita, José Marcos Carvalho de.
other author:	Kostelijk, Erik.
Published:	Abingdon, Oxon ;Routledge, : 2022.,
Description:	1 online resource (ix, 200 p.) :ill.
Subject:	Marketing - Statistical methods. -
Online resource:	https://www.taylorfrancis.com/books/9781003196617
ISBN:	9781003196617

Marketing analytics = statistical tools for marketing and consumer behaviour using SPSS /
Mesquita, José Marcos Carvalho de.

Marketing analyticsstatistical tools for marketing and consumer behaviour using SPSS /[electronic resource] :José Marcos Carvalho de Mesquita and Erik Kostelijk. - Abingdon, Oxon ;Routledge,2022. - 1 online resource (ix, 200 p.) :ill. - Business analytics.

"Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises, which require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics, by means of SPSS, in marketing and consumer research. Finally, there is a list of articles employing the technique, which can be used for furtherreading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real datasets to illustrate the techniques' applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes"--

ISBN: 9781003196617Subjects--Uniform Titles:

SPSS (Computer file)
Subjects--Topical Terms:

944075
Marketing
--Statistical methods.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.125 / .M473 2022eb

Dewey Class. No.: 658.8/342

Marketing analytics = statistical tools for marketing and consumer behaviour using SPSS /
LDR:02551nmm a2200325 a 4500 001 2378727
006 m d
007 cr nn muauu
008 250310s2022 enka ob 001 0 eng d
020 $a 9781003196617 $q (electronic bk.)
020 $a 1003196616 $q (electronic bk.)
020 $a 9781000481716 $q (electronic bk. ; $q PDF)
020 $a 1000481719 $q (electronic bk. ; $q PDF)
020 $a 9781000481747 $q (electronic bk. ; $q EPUB)
020 $a 1000481743 $q (electronic bk. ; $q EPUB)
020 $a 9781032052199
020 $a 1032052198
020 $a 9781032052182
020 $a 103205218X
035 $a (OCoLC)1273732179
035 $a 9781003196617
040 $a OCoLC-P $b eng $c OCoLC-P
041 0 $a eng
050 4 $a HF5415.125 $b .M473 2022eb
082 0 4 $a 658.8/342 $2 23
100 1 $a Mesquita, José Marcos Carvalho de. $3 3730606
245 1 0 $a Marketing analytics $h [electronic resource] : $b statistical tools for marketing and consumer behaviour using SPSS / $c José Marcos Carvalho de Mesquita and Erik Kostelijk.
260 $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2022.
300 $a 1 online resource (ix, 200 p.) : $b ill.
490 0 $a Business analytics
520 $a "Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises, which require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics, by means of SPSS, in marketing and consumer research. Finally, there is a list of articles employing the technique, which can be used for furtherreading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real datasets to illustrate the techniques' applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes"-- $c Provided by publisher.
630 0 0 $a SPSS (Computer file) $3 560159 $3 560159
650 0 $a Marketing $x Statistical methods. $3 944075
650 0 $a Marketing $x Data processing. $3 582001
650 7 $a BUSINESS & ECONOMICS / Marketing / Research $2 bisacsh $3 1977059
650 7 $a BUSINESS & ECONOMICS / Consumer Behavior $2 bisacsh $3 1598500
650 7 $a BUSINESS & ECONOMICS / Statistics $2 bisacsh $3 1599211
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Kostelijk, Erik. $3 3730607
856 4 0 $u https://www.taylorfrancis.com/books/9781003196617