| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Dynamic perspectives on globalization and sustainable business in Asia/ Patricia Ordóñnez de Pablos, editor. |
| other author: |
Ordóñnez de Pablos, Patricia, |
| Published: |
Hershey, Pennsylvania :IGI Global, : 2019., |
| Description: |
1 online resource (xxiv, 411 p.) |
| [NT 15003449]: |
Chapter 1. R&D innovation strategy for international cooperation of science and technology in Asia -- Chapter 2. The case of Australian reluctance with the Chinese belt and road initiative -- Chapter 3. Market development strategy for India's rail company Ircon in Asia, Africa, and Middle East -- Chapter 4. Mergers and acquisition by Indian firms: managerial perspectives on challenges and solutions -- Chapter 5. Digital banking services in rural India: a customer's perspective -- Chapter 6. Trucker value perception and manufacturer value offering in Indian truck market: business model through value perspective -- Chapter 7. Facebook as marketing tools for organizations: knowledge management analysis -- Chapter 8. Relationship quality and customer demographics in Indian retail -- Chapter 9. An empirical note on comparative perceptions of Indian patients and physicians in direct-to-consumer promotion of pharmaceutical products -- Chapter 10. Determinants of financial literacy among Indian youth -- Chapter 11. Expats in India: perspectives on difficulties of doing business in India and its implications of having born global firms from India -- Chapter 12. The performance evaluation of entrepreneurship education in Chinese universities -- Chapter 13. Impact of manipulative character of direct-to-consumer promotion -- Chapter 14. Ready, set, go!: the study of consumer behavior of online hotel booking in Jakarta --Chapter 15. Determinants of customers' perceived value in the fast food industry for global brands in Malaysia -- Chapter 16. A study of place branding of Macao -- Chapter 17. New silk road: trade and investment perspectives for EU and newpartnerships global value chain model of China -- Chapter 18. Green business: an Indian perspective -- Chapter 19. Mutual relationship between supply chain, business strategy, and knowledge management in supply chain -- Chapter 20. The effects of entrepreneurship education on entrepreneurial intention among university students in China. |
| Subject: |
Sustainable development - Asia. - |
| Online resource: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7095-0 |
| ISBN: |
9781522570967 |