東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Unpacking micro-influence within the...

Harrison, Lisa.

Linked to FindBook

Google Book

Amazon

博客來

Unpacking micro-influence within the Australian creative sectors = a theoretical framework for understanding the skills, knowledge, and capabilities of micro-influencers /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Unpacking micro-influence within the Australian creative sectors/ by Lisa Harrison.
Reminder of title:	a theoretical framework for understanding the skills, knowledge, and capabilities of micro-influencers /
Author:	Harrison, Lisa.
Published:	Singapore :Springer Nature Singapore : : 2024.,
Description:	xxv, 213 p. :ill. (chiefly color), digital ;24 cm.
[NT 15003449]:	Chapter 1: Introduction -- Chapter 2: Methodology -- Chapter 3: Literature Review -- Chapter 4: Understanding Micro-influencer Networks -- Chapter 5: Personal Attributes of Micro-Influencers -- Chapter 6: Content that Influences -- Chapter 7: Strategies for Attaining and Maintaining Micro-influence -- Chapter 8: Outcomes Generated -- Chapter 9: Professional Development Pathway -- Chapter 10: Conclusion and Future Outlook.
Contained By:	Springer Nature eBook
Subject:	Internet personalities - Australia. -
Online resource:	https://doi.org/10.1007/978-981-97-5914-9
ISBN:	9789819759149

Unpacking micro-influence within the Australian creative sectors = a theoretical framework for understanding the skills, knowledge, and capabilities of micro-influencers /
Harrison, Lisa.

Unpacking micro-influence within the Australian creative sectorsa theoretical framework for understanding the skills, knowledge, and capabilities of micro-influencers /[electronic resource] :by Lisa Harrison. - Singapore :Springer Nature Singapore :2024. - xxv, 213 p. :ill. (chiefly color), digital ;24 cm.

Chapter 1: Introduction -- Chapter 2: Methodology -- Chapter 3: Literature Review -- Chapter 4: Understanding Micro-influencer Networks -- Chapter 5: Personal Attributes of Micro-Influencers -- Chapter 6: Content that Influences -- Chapter 7: Strategies for Attaining and Maintaining Micro-influence -- Chapter 8: Outcomes Generated -- Chapter 9: Professional Development Pathway -- Chapter 10: Conclusion and Future Outlook.

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities. It also addresses the need for more professional development resources, emphasising the practical importance of micro-influence in social media and digital communication. In doing so, the book offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing. Dr. Lisa Harrison is an expert in digital influence and micro-influencers within the creative industries. She has a Doctorate in Creative Industries from the Queensland University of Technology and over 25 years of practical experience. She is also currently a lecturer at Flinders University, and her research on micro-influencers is groundbreaking and serves as a guide for those aiming to excel in this field. In addition to her academic work, she has won several industry awards and is dedicated to fostering business excellence and academic growth.

ISBN: 9789819759149

Standard No.: 10.1007/978-981-97-5914-9doiSubjects--Topical Terms:

3723830
Internet personalities
--Australia.

LC Class. No.: HM754

Dewey Class. No.: 302.2310994

Unpacking micro-influence within the Australian creative sectors = a theoretical framework for understanding the skills, knowledge, and capabilities of micro-influencers /
LDR:03072nmm a2200325 a 4500 001 2374801
003 DE-He213
005 20240930130230.0
006 m d
007 cr nn 008maaau
008 241231s2024 si s 0 eng d
020 $a 9789819759149 $q (electronic bk.)
020 $a 9789819759132 $q (paper)
024 7 $a 10.1007/978-981-97-5914-9 $2 doi
035 $a 978-981-97-5914-9
040 $a GP $c GP
041 0 $a eng
050 4 $a HM754
072 7 $a KJS $2 bicssc
072 7 $a BUS090010 $2 bisacsh
072 7 $a KJSG $2 thema
082 0 4 $a 302.2310994 $2 23
090 $a HM754 $b .H319 2024
100 1 $a Harrison, Lisa. $3 910356
245 1 0 $a Unpacking micro-influence within the Australian creative sectors $h [electronic resource] : $b a theoretical framework for understanding the skills, knowledge, and capabilities of micro-influencers / $c by Lisa Harrison.
260 $a Singapore : $b Springer Nature Singapore : $b Imprint: Palgrave Macmillan, $c 2024.
300 $a xxv, 213 p. : $b ill. (chiefly color), digital ; $c 24 cm.
505 0 $a Chapter 1: Introduction -- Chapter 2: Methodology -- Chapter 3: Literature Review -- Chapter 4: Understanding Micro-influencer Networks -- Chapter 5: Personal Attributes of Micro-Influencers -- Chapter 6: Content that Influences -- Chapter 7: Strategies for Attaining and Maintaining Micro-influence -- Chapter 8: Outcomes Generated -- Chapter 9: Professional Development Pathway -- Chapter 10: Conclusion and Future Outlook.
520 $a This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities. It also addresses the need for more professional development resources, emphasising the practical importance of micro-influence in social media and digital communication. In doing so, the book offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing. Dr. Lisa Harrison is an expert in digital influence and micro-influencers within the creative industries. She has a Doctorate in Creative Industries from the Queensland University of Technology and over 25 years of practical experience. She is also currently a lecturer at Flinders University, and her research on micro-influencers is groundbreaking and serves as a guide for those aiming to excel in this field. In addition to her academic work, she has won several industry awards and is dedicated to fostering business excellence and academic growth.
650 0 $a Internet personalities $z Australia. $3 3723830
650 0 $a Social media $z Australia $x Influence. $3 3723831
650 0 $a Online identities $z Australia. $3 3723832
650 0 $a Communication $z Australia. $3 3723833
650 1 4 $a Digital Marketing. $3 3538493
650 2 4 $a Digital and New Media. $3 3539000
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-97-5914-9
950 $a Business and Management (SpringerNature-41169)