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Contemporary business research in th...

Global Islamic Marketing Conference (2023))

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Contemporary business research in the Islamic World = proceedings of the 14th Global Islamic Marketing Conference, September 2023 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Contemporary business research in the Islamic World/ edited by John Fraedrich ... [et al.].
其他題名:	proceedings of the 14th Global Islamic Marketing Conference, September 2023 /
其他作者:	Fraedrich, John.
團體作者:	Global Islamic Marketing Conference
出版者:	Singapore :Springer Nature Singapore : : 2024.,
面頁冊數:	x, 421 p. :ill., digital ;24 cm.
內容註:	Chapter 1: Digital Transformation in Business and in Education -- Chapter 2: The New Normal of Markets -- Chapter 3: Entrepreneurship -- Chapter 4: Entrepreneurial Marketing -- Chapter 5: Islamic Business Curricula -- Chapter 6: Ethics and Crises -- Chapter 7: Post Covid logistics -- Chapter 8: Business Research Trends in the Islamic World -- Chapter 9: Cross Cultural Research.
Contained By:	Springer Nature eBook
標題:	Marketing - Congresses. - Islamic countries -
電子資源:	https://doi.org/10.1007/978-981-97-5400-7
ISBN:	9789819754007

Contemporary business research in the Islamic World = proceedings of the 14th Global Islamic Marketing Conference, September 2023 /
Contemporary business research in the Islamic Worldproceedings of the 14th Global Islamic Marketing Conference, September 2023 /[electronic resource] :edited by John Fraedrich ... [et al.]. - Singapore :Springer Nature Singapore :2024. - x, 421 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

Chapter 1: Digital Transformation in Business and in Education -- Chapter 2: The New Normal of Markets -- Chapter 3: Entrepreneurship -- Chapter 4: Entrepreneurial Marketing -- Chapter 5: Islamic Business Curricula -- Chapter 6: Ethics and Crises -- Chapter 7: Post Covid logistics -- Chapter 8: Business Research Trends in the Islamic World -- Chapter 9: Cross Cultural Research.

This proceedings volume presents a cutting-edge exploration of Islamic marketing, delving into the details of Muslim consumer behavior and Halal business practices, while offering invaluable strategies for navigating the dynamic world of commerce in Islam-oriented regions. Featuring selected chapters from the 14th Global Islamic Marketing Conference, it provides a comprehensive overview of research and insights into Islamic business practices, focusing on innovative marketing strategies. Readers can expect to find detailed analyses and practical guidance on topics such as the impact of neurotransmitters on Islamic research, the influence of religiosity on Muslim consumers' adoption of cryptocurrency, and how perceived price, quality, and trust affect purchase intentions for Halal products. The volume also explores whether Halal hotels in Malaysia align with green practices, factors driving customer behavior in online banking, and the digitalization of Halal food supply chains through blockchain. Further chapters investigate customer loyalty in Islamic traditional markets, the factors influencing brand love in Moroccan football, and the impact of sustainability and corporate governance in Bangladeshi microfinance institutions. Discussions include the economic implications of incomes of married women in Islamic contexts and models for the key drivers of Islamic insurance. Readers will also find comparative studies on challenges in online sales contracts within Islamic and Jordanian legal frameworks, and insights into the role of e-trust in the success of virtual organizations through knowledge sharing. The volume addresses contemporary issues such as consumer empowerment and privacy, the challenges and opportunities for Islamic microfinance during COVID-19, and self-regulating social media behaviors among Muslim consumers. It also explores the integration of AI-driven chatbots in Halal marketing communication and the concept of faith-centric consumerism, offering a research agenda for Halal brand attitudes. This proceedings volume is an invaluable resource for academics and researchers seeking to deepen their understanding of these specialized topics and for business consultants looking for effective strategies to engage with markets in Islam-oriented regions. It provides both a theoretical framework and practical insights, making it a vital reference for anyone interested in the rapidly evolving fields of Islamic business, marketing, and economics.

ISBN: 9789819754007

Standard No.: 10.1007/978-981-97-5400-7doiSubjects--Topical Terms:

3625217
Marketing
--Islamic countries--Congresses.

LC Class. No.: HF5415.12.I74 / G56 2023

Dewey Class. No.: 658.8

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