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Marketing solutions to the challenges of a VUCA environment = proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing solutions to the challenges of a VUCA environment/ edited by Anna Zarkada.
Reminder of title:	proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 /
other author:	Zarkada, Anna.
corporate name:	GMA-GAMMA (Symposium)
Published:	Cham :Springer Nature Switzerland : : 2024.,
Description:	vi, 215 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing - Congresses. -
Online resource:	https://doi.org/10.1007/978-3-031-58429-9
ISBN:	9783031584299

Marketing solutions to the challenges of a VUCA environment = proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 /
Marketing solutions to the challenges of a VUCA environmentproceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 /[electronic resource] :edited by Anna Zarkada. - Cham :Springer Nature Switzerland :2024. - vi, 215 p. :ill. (some col.), digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.

ISBN: 9783031584299

Standard No.: 10.1007/978-3-031-58429-9doiSubjects--Topical Terms:

666011
Marketing
--Congresses.

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Marketing solutions to the challenges of a VUCA environment = proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 /
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