東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Decoding digital consumer behavior = bridging theory and practice /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Decoding digital consumer behavior/ by Alfonso Pellegrino.
其他題名:	bridging theory and practice /
作者:	Pellegrino, Alfonso.
出版者:	Singapore :Springer Nature Singapore : : 2024.,
面頁冊數:	xii, 149 p. :ill. (chiefly col.), digital ;24 cm.
內容註:	Evolution of Marketing -- Digital Marketing: Overview and Evolutions -- Consumer Perceptions. How Digital Marketing has Changed Consumer Perceptions -- Digital Consumption and Risks -- Consumer Expectations in the Digital Environment -- Memory: How it Works and How to Become "Unforgettable" in a Digital World -- Online Persuasive Communication and its Applications -- Social Comparison, Problems of Digital Consumption and its Implications -- Humanistic and Sustainable Marketing. Marketing 4.0 - a "Humanistic" Approach -- Experience at the Core: Digital Customer Experience and Customer Satisfaction.
Contained By:	Springer Nature eBook
標題:	Consumer behavior. -
電子資源:	https://doi.org/10.1007/978-981-97-3454-2
ISBN:	9789819734542

Decoding digital consumer behavior = bridging theory and practice /
Pellegrino, Alfonso.

Decoding digital consumer behaviorbridging theory and practice /[electronic resource] :by Alfonso Pellegrino. - Singapore :Springer Nature Singapore :2024. - xii, 149 p. :ill. (chiefly col.), digital ;24 cm.

Evolution of Marketing -- Digital Marketing: Overview and Evolutions -- Consumer Perceptions. How Digital Marketing has Changed Consumer Perceptions -- Digital Consumption and Risks -- Consumer Expectations in the Digital Environment -- Memory: How it Works and How to Become "Unforgettable" in a Digital World -- Online Persuasive Communication and its Applications -- Social Comparison, Problems of Digital Consumption and its Implications -- Humanistic and Sustainable Marketing. Marketing 4.0 - a "Humanistic" Approach -- Experience at the Core: Digital Customer Experience and Customer Satisfaction.

This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior.

ISBN: 9789819734542

Standard No.: 10.1007/978-981-97-3454-2doiSubjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32

Dewey Class. No.: 658.8342

Decoding digital consumer behavior = bridging theory and practice /
LDR:02786nmm a2200325 a 4500 001 2371172
003 DE-He213
005 20240531125427.0
006 m d
007 cr nn 008maaau
008 241127s2024 si s 0 eng d
020 $a 9789819734542 $q (electronic bk.)
020 $a 9789819734535 $q (paper)
024 7 $a 10.1007/978-981-97-3454-2 $2 doi
035 $a 978-981-97-3454-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.32
072 7 $a KJS $2 bicssc
072 7 $a BUS090010 $2 bisacsh
072 7 $a KJSG $2 thema
082 0 4 $a 658.8342 $2 23
090 $a HF5415.32 $b .P386 2024
100 1 $a Pellegrino, Alfonso. $3 3717012
245 1 0 $a Decoding digital consumer behavior $h [electronic resource] : $b bridging theory and practice / $c by Alfonso Pellegrino.
260 $a Singapore : $b Springer Nature Singapore : $b Imprint: Springer, $c 2024.
300 $a xii, 149 p. : $b ill. (chiefly col.), digital ; $c 24 cm.
505 0 $a Evolution of Marketing -- Digital Marketing: Overview and Evolutions -- Consumer Perceptions. How Digital Marketing has Changed Consumer Perceptions -- Digital Consumption and Risks -- Consumer Expectations in the Digital Environment -- Memory: How it Works and How to Become "Unforgettable" in a Digital World -- Online Persuasive Communication and its Applications -- Social Comparison, Problems of Digital Consumption and its Implications -- Humanistic and Sustainable Marketing. Marketing 4.0 - a "Humanistic" Approach -- Experience at the Core: Digital Customer Experience and Customer Satisfaction.
520 $a This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior.
650 0 $a Consumer behavior. $3 535816
650 0 $a Internet marketing. $3 570186
650 1 4 $a Digital Marketing. $3 3538493
650 2 4 $a Advertising Psychology. $3 3634910
650 2 4 $a Customer Satisfaction. $3 3630319
650 2 4 $a Advertising. $3 570176
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-97-3454-2
950 $a Business and Management (SpringerNature-41169)