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Managing technology from laboratory to marketplace = cheating the valley of death /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Managing technology from laboratory to marketplace/ by Sanford L. Moskowitz, Chris Erickson.
Reminder of title:	cheating the valley of death /
Author:	Moskowitz, Sanford L.
other author:	Erickson, Chris.
Published:	Cham :Springer International Publishing : : 2024.,
Description:	xiii, 196 p. :ill., digital ;24 cm.
[NT 15003449]:	Introduction -- Levers of Survival -- Creation -- Targeting -- Competing -- Expanding -- A Case Study: ESS, Inc. and the Energy Storage Revolution -- Conclusion: The End Game.
Contained By:	Springer Nature eBook
Subject:	Research - Management. -
Online resource:	https://doi.org/10.1007/978-3-031-51421-0
ISBN:	9783031514210

Managing technology from laboratory to marketplace = cheating the valley of death /
Moskowitz, Sanford L.

Managing technology from laboratory to marketplacecheating the valley of death /[electronic resource] :by Sanford L. Moskowitz, Chris Erickson. - Cham :Springer International Publishing :2024. - xiii, 196 p. :ill., digital ;24 cm. - Management for professionals,2192-810X. - Management for professionals..

Introduction -- Levers of Survival -- Creation -- Targeting -- Competing -- Expanding -- A Case Study: ESS, Inc. and the Energy Storage Revolution -- Conclusion: The End Game.

Managing Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called "valley of death"--the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market. Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market. The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace.

ISBN: 9783031514210

Standard No.: 10.1007/978-3-031-51421-0doiSubjects--Topical Terms:

660274
Research
--Management.

LC Class. No.: Q180.55.M3

Dewey Class. No.: 001.4068

Managing technology from laboratory to marketplace = cheating the valley of death /
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505 0 $a Introduction -- Levers of Survival -- Creation -- Targeting -- Competing -- Expanding -- A Case Study: ESS, Inc. and the Energy Storage Revolution -- Conclusion: The End Game.
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