紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Information systems and technologies/ edited by Alvaro Rocha ... [et al.]. |
其他題名: |
WorldCIST 2023. |
其他題名: |
WorldCIST 2023 |
其他作者: |
Rocha, Alvaro. |
團體作者: |
WorldCIST (Conference) |
出版者: |
Cham :Springer Nature Switzerland : : 2024., |
面頁冊數: |
xxi, 454 p. :ill., digital ;24 cm. |
內容註: |
Twitter News Networks: the Story of Portugal and the Philippines -- Multidimensional and Multilingual Emotional Analysis -- Explaining Wikipedia page similarity using network science -- ESG in advertising narratives: Case analysis of Golden Lion winning campaigns at Cannes 2022 -- The digitalization of the event industry - mobile and internet applications as a tool to improve event communication and experiences: A case study of a French event app start-up -- A Digital Marketing Plan for a Pateo House in Alentejo -- Integrating online and offline distribution strategies - a Portuguese case study -- The city makes its mark in a review on digital communication and citizenship -- The Influence of In-store Music on the Consumer's Shopping Experience -- Marketing Plan for an Online Business: A Case Study. |
Contained By: |
Springer Nature eBook |
標題: |
Information technology - Congresses. - |
電子資源: |
https://doi.org/10.1007/978-3-031-45651-0 |
ISBN: |
9783031456510 |