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  • Information systems and technologies = WorldCIST 2023.. Volume 4 /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Information systems and technologies/ edited by Alvaro Rocha ... [et al.].
    其他題名: WorldCIST 2023.
    其他題名: WorldCIST 2023
    其他作者: Rocha, Alvaro.
    團體作者: WorldCIST (Conference)
    出版者: Cham :Springer Nature Switzerland : : 2024.,
    面頁冊數: xxi, 454 p. :ill., digital ;24 cm.
    內容註: Twitter News Networks: the Story of Portugal and the Philippines -- Multidimensional and Multilingual Emotional Analysis -- Explaining Wikipedia page similarity using network science -- ESG in advertising narratives: Case analysis of Golden Lion winning campaigns at Cannes 2022 -- The digitalization of the event industry - mobile and internet applications as a tool to improve event communication and experiences: A case study of a French event app start-up -- A Digital Marketing Plan for a Pateo House in Alentejo -- Integrating online and offline distribution strategies - a Portuguese case study -- The city makes its mark in a review on digital communication and citizenship -- The Influence of In-store Music on the Consumer's Shopping Experience -- Marketing Plan for an Online Business: A Case Study.
    Contained By: Springer Nature eBook
    標題: Information technology - Congresses. -
    電子資源: https://doi.org/10.1007/978-3-031-45651-0
    ISBN: 9783031456510
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