東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Linked to FindBook

Google Book

Amazon

博客來

Consumer behavior in practice = strategic insights for the modern marketer /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumer behavior in practice/ by Eugene Y. Chan.
Reminder of title:	strategic insights for the modern marketer /
Author:	Chan, Eugene.
Published:	Cham :Springer Nature Switzerland : : 2024.,
Description:	xxi, 267 p. :ill., digital ;24 cm.
[NT 15003449]:	Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior -- Chapter 8: The Ideological Consumer -- Chapter 9: Cross-Cultural Consumer Behavior -- PART 4 -- Chapter 10: Consumer Behavior in the Sharing Economy -- Chapter 11: Sustainable Consumer Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future.
Contained By:	Springer Nature eBook
Subject:	Consumer behavior. -
Online resource:	https://doi.org/10.1007/978-3-031-50947-6
ISBN:	9783031509476

Consumer behavior in practice = strategic insights for the modern marketer /
Chan, Eugene.

Consumer behavior in practicestrategic insights for the modern marketer /[electronic resource] :by Eugene Y. Chan. - Cham :Springer Nature Switzerland :2024. - xxi, 267 p. :ill., digital ;24 cm.

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior -- Chapter 8: The Ideological Consumer -- Chapter 9: Cross-Cultural Consumer Behavior -- PART 4 -- Chapter 10: Consumer Behavior in the Sharing Economy -- Chapter 11: Sustainable Consumer Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future.

"In his new book, Eugene Chan finally unlocks the full potential of consumer psychology for marketing practice. Jargon can get in the way of appreciating this discipline's usefulness, but the author distills the concepts in a simple but compelling way while demonstrating applicability. The result is a book that will resonate with anyone whose aim is to influence modern consumers."- François Carrillat, Professor of Marketing Department, Griffith Business School, Griffith University, Australia "For both marketing students and practitioners who have struggled to master what consumers think, feel, and do in practice, this book is a must-read. The book provides a comprehensive compilation of theories and case-in-point practices on consumer behavior in modern marketing." - Liem Viet Ngo, Editor-in-Chief of Australasian Marketing Journal and Associate Professor of Marketing, UNSW Sydney, Australia Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out. The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss "work" in actual practice; and the relevance of digital and social media marketing. This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities. Eugene Chan is an Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University, Canada. He uses experimental and survey methods and draws on theories from diverse disciplines in the social sciences to study how consumers make choices, judgments, and decisions in the marketplace, in organizations, and in society. He is co-author of an undergraduate textbook on consumer behavior focused on Australia and the Asia-Pacific.

ISBN: 9783031509476

Standard No.: 10.1007/978-3-031-50947-6doiSubjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32

Dewey Class. No.: 658.8342

Consumer behavior in practice = strategic insights for the modern marketer /
LDR:03772nmm a2200325 a 4500 001 2368475
003 DE-He213
005 20240222172558.0
006 m d
007 cr nn 008maaau
008 241127s2024 sz s 0 eng d
020 $a 9783031509476 $q (electronic bk.)
020 $a 9783031509469 $q (paper)
024 7 $a 10.1007/978-3-031-50947-6 $2 doi
035 $a 978-3-031-50947-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.32
072 7 $a JMJ $2 bicssc
072 7 $a BUS016000 $2 bisacsh
072 7 $a JMJ $2 thema
082 0 4 $a 658.8342 $2 23
090 $a HF5415.32 $b .C454 2024
100 1 $a Chan, Eugene. $3 3712404
245 1 0 $a Consumer behavior in practice $h [electronic resource] : $b strategic insights for the modern marketer / $c by Eugene Y. Chan.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Palgrave Macmillan, $c 2024.
300 $a xxi, 267 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior -- Chapter 8: The Ideological Consumer -- Chapter 9: Cross-Cultural Consumer Behavior -- PART 4 -- Chapter 10: Consumer Behavior in the Sharing Economy -- Chapter 11: Sustainable Consumer Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future.
520 $a "In his new book, Eugene Chan finally unlocks the full potential of consumer psychology for marketing practice. Jargon can get in the way of appreciating this discipline's usefulness, but the author distills the concepts in a simple but compelling way while demonstrating applicability. The result is a book that will resonate with anyone whose aim is to influence modern consumers."- François Carrillat, Professor of Marketing Department, Griffith Business School, Griffith University, Australia "For both marketing students and practitioners who have struggled to master what consumers think, feel, and do in practice, this book is a must-read. The book provides a comprehensive compilation of theories and case-in-point practices on consumer behavior in modern marketing." - Liem Viet Ngo, Editor-in-Chief of Australasian Marketing Journal and Associate Professor of Marketing, UNSW Sydney, Australia Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out. The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss "work" in actual practice; and the relevance of digital and social media marketing. This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities. Eugene Chan is an Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University, Canada. He uses experimental and survey methods and draws on theories from diverse disciplines in the social sciences to study how consumers make choices, judgments, and decisions in the marketplace, in organizations, and in society. He is co-author of an undergraduate textbook on consumer behavior focused on Australia and the Asia-Pacific.
650 0 $a Consumer behavior. $3 535816
650 1 4 $a Consumer Behavior. $3 3220217
650 2 4 $a Branding. $3 3235965
650 2 4 $a Market Research and Competitive Intelligence. $3 3591786
650 2 4 $a Marketing. $3 536353
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-031-50947-6
950 $a Business and Management (SpringerNature-41169)