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  • Servitization strategy = delivering customer-centric outcomes through business model innovation /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Servitization strategy/ by Tim Baines, Ali Ziaee Bigdeli, Kawal Kapoor.
    Reminder of title: delivering customer-centric outcomes through business model innovation /
    Author: Baines, Tim.
    other author: Bigdeli, Ali Z.
    Published: Cham :Springer Nature Switzerland : : 2024.,
    Description: xxxiii, 227 p. :ill. (some col.), digital ;24 cm.
    [NT 15003449]: SUMMARY -- PREFACE -- Chapter 1: Introduction -- PART I: WHAT IS SERVITIZATION AND WHAT ARE ADVANCED SERVICES -- Chapter 2: Servitization, advanced services, and outcomes -- Chapter 3: Capturing value for advanced services -- Chapter 4: Organising to deliver advanced services -- PART II: WHY SERVITIZATION AND ADVANCED SERVICES ARE IMPORTANT -- Chapter 5: Broad Drivers -- PART III: HOW TO BRING ABOUT SERVITIZATION THROUGH THE INNOVATION OF ADVANCED SERVICES -- Chapter 6: Exploring the processes of servitizaiton -- Chapter 7: Managing the innovation of advanced services -- Chapter 8: Close.
    Contained By: Springer Nature eBook
    Subject: Customer services. -
    Online resource: https://doi.org/10.1007/978-3-031-45426-4
    ISBN: 9783031454264
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