| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Servitization strategy/ by Tim Baines, Ali Ziaee Bigdeli, Kawal Kapoor. |
| Reminder of title: |
delivering customer-centric outcomes through business model innovation / |
| Author: |
Baines, Tim. |
| other author: |
Bigdeli, Ali Z. |
| Published: |
Cham :Springer Nature Switzerland : : 2024., |
| Description: |
xxxiii, 227 p. :ill. (some col.), digital ;24 cm. |
| [NT 15003449]: |
SUMMARY -- PREFACE -- Chapter 1: Introduction -- PART I: WHAT IS SERVITIZATION AND WHAT ARE ADVANCED SERVICES -- Chapter 2: Servitization, advanced services, and outcomes -- Chapter 3: Capturing value for advanced services -- Chapter 4: Organising to deliver advanced services -- PART II: WHY SERVITIZATION AND ADVANCED SERVICES ARE IMPORTANT -- Chapter 5: Broad Drivers -- PART III: HOW TO BRING ABOUT SERVITIZATION THROUGH THE INNOVATION OF ADVANCED SERVICES -- Chapter 6: Exploring the processes of servitizaiton -- Chapter 7: Managing the innovation of advanced services -- Chapter 8: Close. |
| Contained By: |
Springer Nature eBook |
| Subject: |
Customer services. - |
| Online resource: |
https://doi.org/10.1007/978-3-031-45426-4 |
| ISBN: |
9783031454264 |