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Under Surveillance : = University of Johannesburg Social Media Users' Views and Responses Towards Online Behavioural Advertising.
Record Type:
Electronic resources : Monograph/item
Title/Author:
Under Surveillance :/
Reminder of title:
University of Johannesburg Social Media Users' Views and Responses Towards Online Behavioural Advertising.
Author:
Mafuya, Ntandokayise Precious.
Description:
1 online resource (107 pages)
Notes:
Source: Masters Abstracts International, Volume: 84-04.
Contained By:
Masters Abstracts International84-04.
Subject:
Software. -
Online resource:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29356107click for full text (PQDT)
ISBN:
9798352613078
Under Surveillance : = University of Johannesburg Social Media Users' Views and Responses Towards Online Behavioural Advertising.
Mafuya, Ntandokayise Precious.
Under Surveillance :
University of Johannesburg Social Media Users' Views and Responses Towards Online Behavioural Advertising. - 1 online resource (107 pages)
Source: Masters Abstracts International, Volume: 84-04.
Thesis (M.A.)--University of Johannesburg (South Africa), 2022.
Includes bibliographical references
The world is facing a technological revolution which is associated with the advancement in Information and Communication Technologies (ICTs). In South Africa, the Information and Communication Technology (ICT) has brought many opportunities such as the ability to allow people to exchange knowledge, become entrepreneurs, and lead to increased job opportunities. At the same time, it has also highlighted the wide inequalities as far as access to ICT is concerned. The history of apartheid in South Africa has left many working-class communities with inadequate basic infrastructure. These social conditions have exacerbated working class communities' limited access to the benefits of the ICTs. This work builds on the previous work ICT advancement in the township space.This dissertation investigated how the advancement of technology, especially the advent of smartphones affected the livelihoods of black internet cafe owners in Katlehong. This paper used the theoretical framework focuses on Information Society and Network Society by Manuel Castells and argued that the increase usage of smartphone in townships is slowly replacing internet cafe businesses. This qualitative study was conducted with ten black internet cafe owners in Katlehong township aged between the ages of 30-40. In-depth interviews were conducted with the participants.The findings demonstrated that most participants agree that technological innovation is helpful because they have internet cafe business because of technology. This business has enabled the community to access to internet at a cheap price. However, the findings also show that participants are not benefiting fully to ICTs because they lack financial resources, good living circumstances and access to basic needs, such as electricity, houses, clean water, and toilets. As a result, the businesses of the participants operate slowly, and they lose customers. The findings also showed that internet cafe owners are complaining about the high usage of smartphones because their businesses are affected. The participants have noticed that smartphones have become an integral part of their customers' lifestyles, and this has impacted how their businesses continue to operate.It was revealed that the experience of all participants is not the same, even though they are from the same community. Furthermore, the experiences of black internet cafe owners on technological innovation in the township are not as good as the literature reflects.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023
Mode of access: World Wide Web
ISBN: 9798352613078Subjects--Topical Terms:
619355
Software.
Index Terms--Genre/Form:
542853
Electronic books.
Under Surveillance : = University of Johannesburg Social Media Users' Views and Responses Towards Online Behavioural Advertising.
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University of Johannesburg Social Media Users' Views and Responses Towards Online Behavioural Advertising.
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Source: Masters Abstracts International, Volume: 84-04.
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Advisor: Tshoaedi, Malehoko; Ngcwangu, Siphelo.
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Includes bibliographical references
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The world is facing a technological revolution which is associated with the advancement in Information and Communication Technologies (ICTs). In South Africa, the Information and Communication Technology (ICT) has brought many opportunities such as the ability to allow people to exchange knowledge, become entrepreneurs, and lead to increased job opportunities. At the same time, it has also highlighted the wide inequalities as far as access to ICT is concerned. The history of apartheid in South Africa has left many working-class communities with inadequate basic infrastructure. These social conditions have exacerbated working class communities' limited access to the benefits of the ICTs. This work builds on the previous work ICT advancement in the township space.This dissertation investigated how the advancement of technology, especially the advent of smartphones affected the livelihoods of black internet cafe owners in Katlehong. This paper used the theoretical framework focuses on Information Society and Network Society by Manuel Castells and argued that the increase usage of smartphone in townships is slowly replacing internet cafe businesses. This qualitative study was conducted with ten black internet cafe owners in Katlehong township aged between the ages of 30-40. In-depth interviews were conducted with the participants.The findings demonstrated that most participants agree that technological innovation is helpful because they have internet cafe business because of technology. This business has enabled the community to access to internet at a cheap price. However, the findings also show that participants are not benefiting fully to ICTs because they lack financial resources, good living circumstances and access to basic needs, such as electricity, houses, clean water, and toilets. As a result, the businesses of the participants operate slowly, and they lose customers. The findings also showed that internet cafe owners are complaining about the high usage of smartphones because their businesses are affected. The participants have noticed that smartphones have become an integral part of their customers' lifestyles, and this has impacted how their businesses continue to operate.It was revealed that the experience of all participants is not the same, even though they are from the same community. Furthermore, the experiences of black internet cafe owners on technological innovation in the township are not as good as the literature reflects.
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click for full text (PQDT)
based on 0 review(s)
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