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Cross-Cultural Studies in Aesthetic Judgments in Product Design.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cross-Cultural Studies in Aesthetic Judgments in Product Design./
Author:	Chiu, Tseng-Ping.
Description:	1 online resource (103 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 84-10, Section: B.
Contained By:	Dissertations Abstracts International84-10B.
Subject:	Personality psychology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30427254click for full text (PQDT)
ISBN:	9798377633396

Cross-Cultural Studies in Aesthetic Judgments in Product Design.
Chiu, Tseng-Ping.

Cross-Cultural Studies in Aesthetic Judgments in Product Design. - 1 online resource (103 pages)

Source: Dissertations Abstracts International, Volume: 84-10, Section: B.

Thesis (Ph.D.)--University of Michigan, 2019.

Includes bibliographical references

This dissertation consists of three essays that investigate how different cultural experiences influence people aesthetic judgments, particularly focusing on the aesthetic experience process which includes how people perceive a design product by visual perception, product representation in the diverse contexts, cognitive processing of product recognition, and thus make the aesthetic evaluation for the product. The first essay examined how the joint effect of aesthetics and functionality influence consumer evaluations of the product by moderating individual differences in Centrality of Visual Product Aesthetics (e.g., CVPA). The results indicated product aesthetic value identified as an important factor for consumer evaluation of the product, and it significantly interacted with CVPA. The second essay focused on how the context effect influenced product aesthetic judgments and examined the cultural variation in the magnitude of context effect. We found European Americans and East Asians both preferred aesthetically appealing design objects placed in matched contexts than in mismatched contexts. However, East Asians showed higher tolerance to perceive incongruence when the object was placed in a mismatched visual representation. The third essay investigated whether the product aesthetic judgments could be extended to further cognitive processing such as product recognition. We hypothesized that, liking effect, which consumers construe their aesthetic judgments as the choice and it enables them to remember the objects what they prefer, would be pronounced among European Americans than East Asians did due to cultural model of agency. The results supported our hypothesis indicating a robust liking effect for people were described as independent self in the North American context. This dissertation provides implications for product design, marketing, and social psychology domain, to better understanding the how different cultural experiences influence the product aesthetic judgments on the global marketplaces.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798377633396Subjects--Topical Terms:

2144789
Personality psychology.
Subjects--Index Terms:

Aesthetic judgmentsIndex Terms--Genre/Form:

542853
Electronic books.

Cross-Cultural Studies in Aesthetic Judgments in Product Design.
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