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Trying to Consume Sustainably : = Shifting Behavior with Comprehensive Goal-Matching Information.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Trying to Consume Sustainably :/
其他題名:	Shifting Behavior with Comprehensive Goal-Matching Information.
作者:	Zhan, Fuchun.
面頁冊數:	1 online resource (120 pages)
附註:	Source: Dissertations Abstracts International, Volume: 84-01, Section: B.
Contained By:	Dissertations Abstracts International84-01B.
標題:	Sustainability. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29254897click for full text (PQDT)
ISBN:	9798834027416

Trying to Consume Sustainably : = Shifting Behavior with Comprehensive Goal-Matching Information.
Zhan, Fuchun.

Trying to Consume Sustainably :Shifting Behavior with Comprehensive Goal-Matching Information. - 1 online resource (120 pages)

Source: Dissertations Abstracts International, Volume: 84-01, Section: B.

Thesis (Ph.D.)--The University of Wisconsin - Madison, 2022.

Includes bibliographical references

This research seeks to examine whether comprehensive goal-matching information encourages people to consume more sustainably. Comprehensive goal-matching information is defined as contents that cover both the superordinate goal (a.k.a. abstract level information of why the focal goal should be pursued) and the subordinate goal (a.k.a. the concrete level information of how the focal goal can be achieved) of a goal-oriented behavior. I first review current theories about the psychological factors that affect consumer decision making, as well as the associated empirical findings of various techniques that make use of these factors. I then focus on the role of information on consumer decision making. I argue that the Theory of Trying is the best candidate to explain why past attempts to promote sustainable consumer behavior through information campaign have failed. Sustainable consumer behavior is a form of goal pursuit; thus, the key to encourage such behavior is to craft tangible goal-matching information. Goal-matching information can be shallow (i.e., only mentioning subordinate aspect, also known as concrete), deep (i.e., only mentioning superordinate aspect, also known as abstract), or comprehensive (i.e., covering both subordinate and superordinate aspects). The hypothesis is that the comprehensive information out-performs the others because it connects all the dots. Next, I lay out a two-stage process-stage one is trying, followed by actual behavior in stage two. The transition from stage one to stage two is characterized by the removal of contextual constraints. Two experimental studies are designed to test this theoretical framework in the context of plastic consumption. Study 1 asks participants to read different types of information in week 1 and assesses their efforts at trying to consume less plastic in the second and third week. The structure of Study 1 replicates the research of the theory of trying. The results from Study 1 are inconclusive. Study 2 introduces a novel task with a carefully designed sustainable consumption score. The main findings are that the comprehensive and the concrete-only information are both better than abstract-only information at improving participants' sustainable plastic consumption score. However, the information treatment effect is heavily reduced by a negative interaction effect between the treatment and the individual green consumption value score. For a population that has been trying to be sustainable such as the students in the study, the added value of information comprehensiveness is limited, largely because they already have the appropriate knowledge. In addition, the evidence unambiguously supports the stage two alternative hypothesis, which is that removing contextual constraints promotes sustainable consumer behavior. However, the study finds that when participants are provided with subjectively sustainable alternative products, they are also more likely to spend more in total, suggesting a substitution effect that supports the moral licensing theory.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798834027416Subjects--Topical Terms:

1029978
Sustainability.
Subjects--Index Terms:

Consumer behaviorIndex Terms--Genre/Form:

542853
Electronic books.

Trying to Consume Sustainably : = Shifting Behavior with Comprehensive Goal-Matching Information.
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504 $a Includes bibliographical references
520 $a This research seeks to examine whether comprehensive goal-matching information encourages people to consume more sustainably. Comprehensive goal-matching information is defined as contents that cover both the superordinate goal (a.k.a. abstract level information of why the focal goal should be pursued) and the subordinate goal (a.k.a. the concrete level information of how the focal goal can be achieved) of a goal-oriented behavior. I first review current theories about the psychological factors that affect consumer decision making, as well as the associated empirical findings of various techniques that make use of these factors. I then focus on the role of information on consumer decision making. I argue that the Theory of Trying is the best candidate to explain why past attempts to promote sustainable consumer behavior through information campaign have failed. Sustainable consumer behavior is a form of goal pursuit; thus, the key to encourage such behavior is to craft tangible goal-matching information. Goal-matching information can be shallow (i.e., only mentioning subordinate aspect, also known as concrete), deep (i.e., only mentioning superordinate aspect, also known as abstract), or comprehensive (i.e., covering both subordinate and superordinate aspects). The hypothesis is that the comprehensive information out-performs the others because it connects all the dots. Next, I lay out a two-stage process-stage one is trying, followed by actual behavior in stage two. The transition from stage one to stage two is characterized by the removal of contextual constraints. Two experimental studies are designed to test this theoretical framework in the context of plastic consumption. Study 1 asks participants to read different types of information in week 1 and assesses their efforts at trying to consume less plastic in the second and third week. The structure of Study 1 replicates the research of the theory of trying. The results from Study 1 are inconclusive. Study 2 introduces a novel task with a carefully designed sustainable consumption score. The main findings are that the comprehensive and the concrete-only information are both better than abstract-only information at improving participants' sustainable plastic consumption score. However, the information treatment effect is heavily reduced by a negative interaction effect between the treatment and the individual green consumption value score. For a population that has been trying to be sustainable such as the students in the study, the added value of information comprehensiveness is limited, largely because they already have the appropriate knowledge. In addition, the evidence unambiguously supports the stage two alternative hypothesis, which is that removing contextual constraints promotes sustainable consumer behavior. However, the study finds that when participants are provided with subjectively sustainable alternative products, they are also more likely to spend more in total, suggesting a substitution effect that supports the moral licensing theory.
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650 4 $a Home economics. $3 551902
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