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Examining Media Dependency and Parasocial Relationship on Protective Action Behaviors During COVID-19.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Examining Media Dependency and Parasocial Relationship on Protective Action Behaviors During COVID-19./
作者:	Hyman, Amy.
面頁冊數:	1 online resource (197 pages)
附註:	Source: Dissertations Abstracts International, Volume: 83-08, Section: B.
Contained By:	Dissertations Abstracts International83-08B.
標題:	Public health. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29083117click for full text (PQDT)
ISBN:	9798790655579

Examining Media Dependency and Parasocial Relationship on Protective Action Behaviors During COVID-19.
Hyman, Amy.

Examining Media Dependency and Parasocial Relationship on Protective Action Behaviors During COVID-19. - 1 online resource (197 pages)

Source: Dissertations Abstracts International, Volume: 83-08, Section: B.

Thesis (D.Sc.)--Jacksonville State University, 2021.

Includes bibliographical references

The COVID-19 pandemic illuminated the significant role that the mass media plays in disseminating messages to the public during disasters. Information disseminated during a disaster influences individuals' decision-making process regarding protective actions. This study examined the relationship between media dependency theory, parasocial relationship, and media effects during the COVID-19 pandemic. A quantitative approach was used with a convenience sample. The sample focused on residents in the state of Arkansas and specific generational cohorts. The results found that the generational cohorts had different media preferences during the height of COVID-19. While media dependency was found to have a significant relationship with some media effects, they were small effect sizes. Parasocial relationship was not found to have any relationship with media effects. Lastly, a relationship between media dependency and parasocial relationship was found. Crisis communication professionals and emergency managers should consider different media behaviors between age groups in order to effectively communicate with their audience. Future studies are needed to further examine the role that mass media plays in the decision-making process during disasters.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798790655579Subjects--Topical Terms:

534748
Public health.
Subjects--Index Terms:

Covid-19Index Terms--Genre/Form:

542853
Electronic books.

Examining Media Dependency and Parasocial Relationship on Protective Action Behaviors During COVID-19.
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502 $a Thesis (D.Sc.)--Jacksonville State University, 2021.
504 $a Includes bibliographical references
520 $a The COVID-19 pandemic illuminated the significant role that the mass media plays in disseminating messages to the public during disasters. Information disseminated during a disaster influences individuals' decision-making process regarding protective actions. This study examined the relationship between media dependency theory, parasocial relationship, and media effects during the COVID-19 pandemic. A quantitative approach was used with a convenience sample. The sample focused on residents in the state of Arkansas and specific generational cohorts. The results found that the generational cohorts had different media preferences during the height of COVID-19. While media dependency was found to have a significant relationship with some media effects, they were small effect sizes. Parasocial relationship was not found to have any relationship with media effects. Lastly, a relationship between media dependency and parasocial relationship was found. Crisis communication professionals and emergency managers should consider different media behaviors between age groups in order to effectively communicate with their audience. Future studies are needed to further examine the role that mass media plays in the decision-making process during disasters.
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