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Putting Your Best Face Forward : = A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Putting Your Best Face Forward :/
其他題名:	A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr.
作者:	Giorgi, Gigina A.
面頁冊數:	1 online resource (40 pages)
附註:	Source: Masters Abstracts International, Volume: 78-08.
Contained By:	Masters Abstracts International78-08.
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10250190click for full text (PQDT)
ISBN:	9781369443868

Putting Your Best Face Forward : = A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr.
Giorgi, Gigina A.

Putting Your Best Face Forward :A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr. - 1 online resource (40 pages)

Source: Masters Abstracts International, Volume: 78-08.

Thesis (M.S.)--Rochester Institute of Technology, 2016.

Includes bibliographical references

Advertising is used to sell a brand by depicting a lifestyle or persona that one aspires to attain. We brand ourselves, or self-brand, in accordance to how we want to be perceived by others and to convey a particular message. This study addresses the following research questions: 1) How are men presented in advertisements in gay orientated magazines? 2) How do gay men portray themselves in online dating profiles? 3) Is there a relationship between the portrayal of the male body in advertisements in Out and self-portrayal on online dating profiles? 4) What messages are gay men portraying on online dating profiles? The results indicate a definite correlation between men self-branding and the advertisements in gay targeted magazines. This study is important to recognize how consumers use the Internet as a self-branding tool and to predict trends of future use on social media. A critical visual analysis is implemented and this study is based on using the social construction theory.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9781369443868Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

AdvertisingIndex Terms--Genre/Form:

542853
Electronic books.

Putting Your Best Face Forward : = A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr.
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