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Putting Your Best Face Forward : = A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Putting Your Best Face Forward :/
Reminder of title:	A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr.
Author:	Giorgi, Gigina A.
Description:	1 online resource (40 pages)
Notes:	Source: Masters Abstracts International, Volume: 78-08.
Contained By:	Masters Abstracts International78-08.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10250190click for full text (PQDT)
ISBN:	9781369443868

Putting Your Best Face Forward : = A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr.
Giorgi, Gigina A.

Putting Your Best Face Forward :A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr. - 1 online resource (40 pages)

Source: Masters Abstracts International, Volume: 78-08.

Thesis (M.S.)--Rochester Institute of Technology, 2016.

Includes bibliographical references

Advertising is used to sell a brand by depicting a lifestyle or persona that one aspires to attain. We brand ourselves, or self-brand, in accordance to how we want to be perceived by others and to convey a particular message. This study addresses the following research questions: 1) How are men presented in advertisements in gay orientated magazines? 2) How do gay men portray themselves in online dating profiles? 3) Is there a relationship between the portrayal of the male body in advertisements in Out and self-portrayal on online dating profiles? 4) What messages are gay men portraying on online dating profiles? The results indicate a definite correlation between men self-branding and the advertisements in gay targeted magazines. This study is important to recognize how consumers use the Internet as a self-branding tool and to predict trends of future use on social media. A critical visual analysis is implemented and this study is based on using the social construction theory.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9781369443868Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

AdvertisingIndex Terms--Genre/Form:

542853
Electronic books.

Putting Your Best Face Forward : = A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr.
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500 $a Source: Masters Abstracts International, Volume: 78-08.
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502 $a Thesis (M.S.)--Rochester Institute of Technology, 2016.
504 $a Includes bibliographical references
520 $a Advertising is used to sell a brand by depicting a lifestyle or persona that one aspires to attain. We brand ourselves, or self-brand, in accordance to how we want to be perceived by others and to convey a particular message. This study addresses the following research questions: 1) How are men presented in advertisements in gay orientated magazines? 2) How do gay men portray themselves in online dating profiles? 3) Is there a relationship between the portrayal of the male body in advertisements in Out and self-portrayal on online dating profiles? 4) What messages are gay men portraying on online dating profiles? The results indicate a definite correlation between men self-branding and the advertisements in gay targeted magazines. This study is important to recognize how consumers use the Internet as a self-branding tool and to predict trends of future use on social media. A critical visual analysis is implemented and this study is based on using the social construction theory.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
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650 4 $a LGBTQ studies. $3 2122706
650 4 $a Men. $3 528322
650 4 $a Fashion models. $3 3681568
650 4 $a Photographs. $3 627415
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650 4 $a Social research. $3 2122687
650 4 $a Coffeehouses. $3 3696512
650 4 $a Perceptions. $3 3435328
650 4 $a Power. $3 518736
650 4 $a Society. $3 700566
650 4 $a Clothing. $3 3682213
650 4 $a Literature reviews. $3 3559998
650 4 $a Personal relationships. $3 3422407
650 4 $a Lifestyles. $3 557007
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653 $a Gay men
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773 0 $t Masters Abstracts International $g 78-08.
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