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Communication Plan of the New Wine Route of Douro and Porto.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Communication Plan of the New Wine Route of Douro and Porto./
作者:	Pedroso, Joao Felipe Coiradas.
面頁冊數:	1 online resource (46 pages)
附註:	Source: Dissertations Abstracts International, Volume: 84-01, Section: B.
Contained By:	Dissertations Abstracts International84-01B.
標題:	Wines. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29139799click for full text (PQDT)
ISBN:	9798835532544

Communication Plan of the New Wine Route of Douro and Porto.
Pedroso, Joao Felipe Coiradas.

Communication Plan of the New Wine Route of Douro and Porto. - 1 online resource (46 pages)

Source: Dissertations Abstracts International, Volume: 84-01, Section: B.

Thesis (Master's)--Universidade do Porto (Portugal), 2021.

Includes bibliographical references

This project is related with Port and Douro Wines Institute (IVDP - Instituto dos Vinhos do Douro e do Porto), regarding a new Wine Route designated as the "Wines and Wine Tourism Route of Porto and North of Portugal". The route is being developed in cooperation with "Porto and the North of Portugal Tourism Board" (TPNP - Turismo do Porto e do Norte de Portugal). This new route is the union of five wine regions of the North of the country (Vinho Verde, Tavora Varosa, Tras-os-Montes, Douro and Porto). The main objective of this paper is to create a new communication plan to promote the Wine Route for new partners and attract new customers to the initiative. Additionally, due to the consequences of Covid-19 it is proposed to attract customers for Wine Tourism with online communication and tools. This report will also develop sub-objectives and propose new actions plans with (a) use of new marketing tools in the digital platforms for Wine Tourism, (b) gamification of the IVDP Wine Route with interactive content and map, and (c) development of new actions for the route that includes storytelling for communication plan. The proposed actions and results will show the advantages but also opportunities to develop a new success model for Wine Tourism in the region.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798835532544Subjects--Topical Terms:

3690235
Wines.
Index Terms--Genre/Form:

542853
Electronic books.

Communication Plan of the New Wine Route of Douro and Porto.
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245 1 0 $a Communication Plan of the New Wine Route of Douro and Porto.
264 0 $c 2021
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500 $a Source: Dissertations Abstracts International, Volume: 84-01, Section: B.
500 $a Advisor: Coelho, Ana Brochado ; Moreira, Maria Rosario.
502 $a Thesis (Master's)--Universidade do Porto (Portugal), 2021.
504 $a Includes bibliographical references
520 $a This project is related with Port and Douro Wines Institute (IVDP - Instituto dos Vinhos do Douro e do Porto), regarding a new Wine Route designated as the "Wines and Wine Tourism Route of Porto and North of Portugal". The route is being developed in cooperation with "Porto and the North of Portugal Tourism Board" (TPNP - Turismo do Porto e do Norte de Portugal). This new route is the union of five wine regions of the North of the country (Vinho Verde, Tavora Varosa, Tras-os-Montes, Douro and Porto). The main objective of this paper is to create a new communication plan to promote the Wine Route for new partners and attract new customers to the initiative. Additionally, due to the consequences of Covid-19 it is proposed to attract customers for Wine Tourism with online communication and tools. This report will also develop sub-objectives and propose new actions plans with (a) use of new marketing tools in the digital platforms for Wine Tourism, (b) gamification of the IVDP Wine Route with interactive content and map, and (c) development of new actions for the route that includes storytelling for communication plan. The proposed actions and results will show the advantages but also opportunities to develop a new success model for Wine Tourism in the region.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
650 4 $a Wines. $3 3690235
650 4 $a Nominations. $3 3564149
650 4 $a Perceptions. $3 3435328
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650 4 $a Sustainability. $3 1029978
650 4 $a Cultural heritage. $3 3321334
650 4 $a Agronomy. $3 2122783
650 4 $a Cultural resources management. $3 2122774
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690 $a 0640
690 $a 0285
690 $a 0436
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710 2 $a Universidade do Porto (Portugal). $3 3348738
773 0 $t Dissertations Abstracts International $g 84-01B.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29139799 $z click for full text (PQDT)