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Key Dimensions of Luxury Fashion Retail Atmospherics in Chinese Market.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Key Dimensions of Luxury Fashion Retail Atmospherics in Chinese Market./
Author:	Wang, Chenyao.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	216 p.
Notes:	Source: Dissertations Abstracts International, Volume: 83-01, Section: A.
Contained By:	Dissertations Abstracts International83-01A.
Subject:	Design. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28431949
ISBN:	9798728294351

Key Dimensions of Luxury Fashion Retail Atmospherics in Chinese Market.
Wang, Chenyao.

Key Dimensions of Luxury Fashion Retail Atmospherics in Chinese Market. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 216 p.

Source: Dissertations Abstracts International, Volume: 83-01, Section: A.

Thesis (M.Sc.)--The University of Manchester (United Kingdom), 2019.

This item must not be sold to any third party vendors.

As China has become the third largest luxury spender in the world, luxury retailers are constantly battling in the market. Retailers have to attract more customers to meet their demands, expectations and needs in order to grow in the market. The purpose of this dissertation is to provide a great understanding of the relationship between the specific nature of luxury store environments and the perception, motivation and behaviour of Chinese consumers.The purpose of in-store atmosphere is to establish a superior environment in order to encourage customers to have sentimental feelings for obtaining positive response. This study uses stimuli-organism-response (S-O-R) model to interrogate how luxury fashion retailers design store atmosphere to influence consumer's affective, cognitive and behavioural response. This study also investigated the difference between generation Y and generation Z in behaviour within a shopping environment. A sample of 150 participants spanning ages 18 to 38 and consisting four tiers of cities, participated in this study.The research found that consumers had higher expectations on luxury in-store environment than general stores. The study also found younger generation of millennials (18-23) would be influenced more than generation Y (24-38) with respect to in-store environment. Moreover, the results showed that environmental stimuli did have influence upon consumer's affective, cognitive responses which would lead them to make approach or avoidance behaviour. However, in this research, the results showed that hierarchy of city has no effect on consumer behavioural response.This research provided a detailed understanding of in-store environment literature, and applied the theories to Asian market, to be more specifically, Chinese market. The findings enabled retailers to understand the priorities of in-store environmental stimuli for Chinese consumers.

ISBN: 9798728294351Subjects--Topical Terms:

518875
Design.
Subjects--Index Terms:

Retail industry

Key Dimensions of Luxury Fashion Retail Atmospherics in Chinese Market.
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300 $a 216 p.
500 $a Source: Dissertations Abstracts International, Volume: 83-01, Section: A.
500 $a Advisor: Doyle, Stephen.
502 $a Thesis (M.Sc.)--The University of Manchester (United Kingdom), 2019.
506 $a This item must not be sold to any third party vendors.
520 $a As China has become the third largest luxury spender in the world, luxury retailers are constantly battling in the market. Retailers have to attract more customers to meet their demands, expectations and needs in order to grow in the market. The purpose of this dissertation is to provide a great understanding of the relationship between the specific nature of luxury store environments and the perception, motivation and behaviour of Chinese consumers.The purpose of in-store atmosphere is to establish a superior environment in order to encourage customers to have sentimental feelings for obtaining positive response. This study uses stimuli-organism-response (S-O-R) model to interrogate how luxury fashion retailers design store atmosphere to influence consumer's affective, cognitive and behavioural response. This study also investigated the difference between generation Y and generation Z in behaviour within a shopping environment. A sample of 150 participants spanning ages 18 to 38 and consisting four tiers of cities, participated in this study.The research found that consumers had higher expectations on luxury in-store environment than general stores. The study also found younger generation of millennials (18-23) would be influenced more than generation Y (24-38) with respect to in-store environment. Moreover, the results showed that environmental stimuli did have influence upon consumer's affective, cognitive responses which would lead them to make approach or avoidance behaviour. However, in this research, the results showed that hierarchy of city has no effect on consumer behavioural response.This research provided a detailed understanding of in-store environment literature, and applied the theories to Asian market, to be more specifically, Chinese market. The findings enabled retailers to understand the priorities of in-store environmental stimuli for Chinese consumers.
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