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Investigating Which Factors Influence Consumer's Online Purchase Intentions: The Luxury Watch Industry.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Investigating Which Factors Influence Consumer's Online Purchase Intentions: The Luxury Watch Industry./
作者:	Torres, Madalena Mendes Goncalves Arez.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	72 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-12, Section: A.
Contained By:	Dissertations Abstracts International83-12A.
標題:	Purchasing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29097936
ISBN:	9798819351611

Investigating Which Factors Influence Consumer's Online Purchase Intentions: The Luxury Watch Industry.
Torres, Madalena Mendes Goncalves Arez.

Investigating Which Factors Influence Consumer's Online Purchase Intentions: The Luxury Watch Industry. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 72 p.

Source: Dissertations Abstracts International, Volume: 83-12, Section: A.

Thesis (M.M.)--ISCTE - Instituto Universitario de Lisboa (Portugal), 2021.

This item must not be sold to any third party vendors.

The luxury watch industry and all its stakeholders, with a special focus on consumers and retailers, is in need of change due to the digital revolution of the 21st century. Such a unique experience is traditionally made possible by tailored customer service, state of the art stores and displays, which may be jeopardized by the idea of shifting to online channels. Thus, this work aims to investigate which e-commerce characteristics influence consumer's purchase intentions. Concepts such as trust, website appearance and design, and price awareness were approached. To gain a deep understanding of the aforementioned topics, a quantitative methodology was developed by the means of an online questionnaire and a total of 202 valid responses were obtained. Findings reveal that price awareness, receptiveness to online stores and website trust are the most important predictors of purchase intentions. Additionally, this study explores whether purchase intentions shift given previous online experience.

ISBN: 9798819351611Subjects--Topical Terms:

652497
Purchasing.

Investigating Which Factors Influence Consumer's Online Purchase Intentions: The Luxury Watch Industry.
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500 $a Advisor: da Silva, Rui Vinhas.
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520 $a The luxury watch industry and all its stakeholders, with a special focus on consumers and retailers, is in need of change due to the digital revolution of the 21st century. Such a unique experience is traditionally made possible by tailored customer service, state of the art stores and displays, which may be jeopardized by the idea of shifting to online channels. Thus, this work aims to investigate which e-commerce characteristics influence consumer's purchase intentions. Concepts such as trust, website appearance and design, and price awareness were approached. To gain a deep understanding of the aforementioned topics, a quantitative methodology was developed by the means of an online questionnaire and a total of 202 valid responses were obtained. Findings reveal that price awareness, receptiveness to online stores and website trust are the most important predictors of purchase intentions. Additionally, this study explores whether purchase intentions shift given previous online experience.
520 $a A industria de relogios de luxo e todas as suas partes interessadas, com foco especial nos consumidores e retalhistas, precisam de mudancas devido a revolucao digital do seculo XXI. Esta experiencia unica e tradicionalmente possibilitada por um atendimento personalizado, lojas e montras de ultima geracao, que podem ser prejudicados pela ideia de mudar para canais online. Assim, este trabalho tem como objetivo investigar quais as caracteristicas do e-commerce influenciam as intencoes de compra do consumidor. Foram abordados conceitos como confianca, aparencia e design do website e sensibilidade a precos. Para aprofundar os temas mencionados, foi desenvolvida uma metodologia quantitativa por meio de um questionario online, obtendo-se um total de 202 respostas validas. Os resultados revelam que a percecao do preco, a recetividade as lojas online e a confianca do site sao os indicadores mais importantes das intencoes de compra. Para alem disto, este estudo explora se as intencoes de compra mudam devido a experiencia online anterior.
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