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Paradigm Shift in the Automotive Market: How Will Premium Brands Deal with the Inumerous Challenges They Will Face?

Record Type:	Electronic resources : Monograph/item
Title/Author:	Paradigm Shift in the Automotive Market: How Will Premium Brands Deal with the Inumerous Challenges They Will Face?/
Author:	de Figueiredo, Diogo Jorge Santos.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	29 p.
Notes:	Source: Dissertations Abstracts International, Volume: 83-12, Section: B.
Contained By:	Dissertations Abstracts International83-12B.
Subject:	Manufacturing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29097829
ISBN:	9798819352519

Paradigm Shift in the Automotive Market: How Will Premium Brands Deal with the Inumerous Challenges They Will Face?
de Figueiredo, Diogo Jorge Santos.

Paradigm Shift in the Automotive Market: How Will Premium Brands Deal with the Inumerous Challenges They Will Face? - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 29 p.

Source: Dissertations Abstracts International, Volume: 83-12, Section: B.

Thesis (M.M.)--Universidade NOVA de Lisboa (Portugal), 2021.

This item must not be sold to any third party vendors.

This work project focuses on the analysis of the automotive industry, more specifically, the premium segment. This assessment includes, not only the current outlook of the market, but also the future challenges that the industry will face.The motivation for this research lies in the key point in time which the market is, and in figuring out how brands can keep up with the revolutionary technological changes and challenges. Although the premium sector may seem a specific piece of the automotive industry, it appears like the one that not only can push forward the premium segment needs and desires but also the one that can better surpass future technological drivers and challenges and, in the end, influence the market as a whole.The automotive industry faces an unprecedented transformation, as such, there is the need to look at the current strategies, anticipate future changes, and elaborate a new strategy able to accommodate all challenges. The trends covered range from new engines to autonomous driving, connectivity, and new mobility solutions. In order to understand the current panorama and the main challenges the industry faces, the group started by conducting intensive secondary data research as well as expert interviews.The final goal of the Work Project is to develop a set of recommendations for premium brands to stay relevant in this industry.

ISBN: 9798819352519Subjects--Topical Terms:

3389707
Manufacturing.

Paradigm Shift in the Automotive Market: How Will Premium Brands Deal with the Inumerous Challenges They Will Face?
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