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Addressing Public Perceptions About Cell-Based Meat and Cellular Agriculture Through Metaphors.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Addressing Public Perceptions About Cell-Based Meat and Cellular Agriculture Through Metaphors./
作者:	Hubbard, Yvette Emma.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2022,
面頁冊數:	92 p.
附註:	Source: Masters Abstracts International, Volume: 84-01.
Contained By:	Masters Abstracts International84-01.
標題:	Food science. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29168570
ISBN:	9798834006718

Addressing Public Perceptions About Cell-Based Meat and Cellular Agriculture Through Metaphors.
Hubbard, Yvette Emma.

Addressing Public Perceptions About Cell-Based Meat and Cellular Agriculture Through Metaphors. - Ann Arbor : ProQuest Dissertations & Theses, 2022 - 92 p.

Source: Masters Abstracts International, Volume: 84-01.

Thesis (M.A.)--Old Dominion University, 2022.

This item must not be sold to any third party vendors.

Today's food movement places organic, holistic, and natural foods as priority. The idea aims for better human health, a farm-to-table community, and environmental sustainability. Soon a new meat alternative will become part of the ongoing food movement. What is it? Cell-based protein. It is a protein alternative to livestock protein. It is real protein from a real breathing animal. Cell-based beef for example is grown in a lab with cells from a living cow that does not have to die or be slaughtered. It is destined to become the new protein architecture on the horizon. Parts of this paper are science heavy. Therefore, I chose to use metaphors as a platform to negotiate the science discourse for laypeople who are unfamiliar with the science discipline. My research is based around R&D methods which leave livestock animals unharmed. With cell-based protein there is no need to kill and butcher them. In an effort to create dialogue around cell-based foods, scientists and marketing executives are using metaphors to facilitate and move the discussion of cell-based foods into mainstream media. An examination of rhetorical and metaphorical marketing strategies will aid in illustrating future advertising campaigns for cell-based foods. To aid my research I deployed a survey to gauge if consumer acceptance and public perception is skewed by what they are conditioned to think of as 'real' protein. Ultimately the research seeks a common ground using metaphors and rhetoric to thread communication gaps between scientists and the public.

ISBN: 9798834006718Subjects--Topical Terms:

3173303
Food science.
Subjects--Index Terms:

Cell-based

Addressing Public Perceptions About Cell-Based Meat and Cellular Agriculture Through Metaphors.
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