東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Social Media Advertising: the Role of Personalization in Performance Expectancy and Customer Purchase Intention.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social Media Advertising: the Role of Personalization in Performance Expectancy and Customer Purchase Intention./
作者:	Khakpour, Sanaz.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	47 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-12, Section: A.
Contained By:	Dissertations Abstracts International83-12A.
標題:	Privacy. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29096135
ISBN:	9798819338285

Social Media Advertising: the Role of Personalization in Performance Expectancy and Customer Purchase Intention.
Khakpour, Sanaz.

Social Media Advertising: the Role of Personalization in Performance Expectancy and Customer Purchase Intention. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 47 p.

Source: Dissertations Abstracts International, Volume: 83-12, Section: A.

Thesis (M.Sc.)--Universidade NOVA de Lisboa (Portugal), 2021.

This item must not be sold to any third party vendors.

Social media is being widely used as a platform to manage marketing and advertising activities. Organizations are always having a challenge in how they can design social media advertising by spending a lot of time, money, and resources on social media ads to successfully fascinate customers and motivate them to purchase their brands. This study aims to evaluate the impact of personalization on purchase intention and also investigating the role of personalization moderating the relation between Performance expectancy and customer purchase intention. The conceptual model will be based on the extending Unified Theory of Acceptance and Use of Technology (UTAUT2). This study will be expected to provide several theoretical and practical rules on how personalization can successfully impact customer purchase intention over social media platforms.

ISBN: 9798819338285Subjects--Topical Terms:

528582
Privacy.

Social Media Advertising: the Role of Personalization in Performance Expectancy and Customer Purchase Intention.
LDR:01921nmm a2200313 4500 001 2349176
005 20220920135757.5
008 241004s2021 ||||||||||||||||| ||eng d
020 $a 9798819338285
035 $a (MiAaPQ)AAI29096135
035 $a (MiAaPQ)Portugal10362130279
035 $a AAI29096135
040 $a MiAaPQ $c MiAaPQ
100 1 $a Khakpour, Sanaz. $3 3688575
245 1 0 $a Social Media Advertising: the Role of Personalization in Performance Expectancy and Customer Purchase Intention.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 47 p.
500 $a Source: Dissertations Abstracts International, Volume: 83-12, Section: A.
500 $a Advisor: Goncalves, Rui.
502 $a Thesis (M.Sc.)--Universidade NOVA de Lisboa (Portugal), 2021.
506 $a This item must not be sold to any third party vendors.
520 $a Social media is being widely used as a platform to manage marketing and advertising activities. Organizations are always having a challenge in how they can design social media advertising by spending a lot of time, money, and resources on social media ads to successfully fascinate customers and motivate them to purchase their brands. This study aims to evaluate the impact of personalization on purchase intention and also investigating the role of personalization moderating the relation between Performance expectancy and customer purchase intention. The conceptual model will be based on the extending Unified Theory of Acceptance and Use of Technology (UTAUT2). This study will be expected to provide several theoretical and practical rules on how personalization can successfully impact customer purchase intention over social media platforms.
590 $a School code: 7029.
650 4 $a Privacy. $3 528582
650 4 $a Customization. $3 3682566
650 4 $a Web studies. $3 2122754
690 $a 0338
690 $a 0646
710 2 $a Universidade NOVA de Lisboa (Portugal). $3 3427984
773 0 $t Dissertations Abstracts International $g 83-12A.
790 $a 7029
791 $a M.Sc.
792 $a 2021
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29096135