東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

The value of customer co-production in developing new products.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The value of customer co-production in developing new products./
作者:	Baqer, Samar Mohammad.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2006,
面頁冊數:	204 p.
附註:	Source: Dissertations Abstracts International, Volume: 68-08, Section: A.
Contained By:	Dissertations Abstracts International68-08A.
標題:	Innovations. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3242654
ISBN:	9780542979842

The value of customer co-production in developing new products.
Baqer, Samar Mohammad.

The value of customer co-production in developing new products. - Ann Arbor : ProQuest Dissertations & Theses, 2006 - 204 p.

Source: Dissertations Abstracts International, Volume: 68-08, Section: A.

Thesis (Ph.D.)--The University of Texas at Arlington, 2006.

The concept of customer co-production has been mentioned in the marketing literature on several occasions. The lack of a clear definition and the poor operationalization in previous literature stimulated the interest to investigate it as a growing marketing concept. This dissertation investigated the perceived value of co-production in developing new products and found that it has an influence on customers' symbolic and functional reasons for purchase. In addition, the moderating effects of business communications and customers being classified classification as early adopters of innovation were found to be significant.

ISBN: 9780542979842Subjects--Topical Terms:

754112
Innovations.
Subjects--Index Terms:

Customer coproduction

The value of customer co-production in developing new products.
LDR:01709nmm a2200337 4500 001 2348876
005 20220908125440.5
008 241004s2006 ||||||||||||||||| ||eng d
020 $a 9780542979842
035 $a (MiAaPQ)AAI3242654
035 $a (MiAaPQ)uta:1463
035 $a AAI3242654
040 $a MiAaPQ $c MiAaPQ
100 1 $a Baqer, Samar Mohammad. $3 3688259
245 1 4 $a The value of customer co-production in developing new products.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2006
300 $a 204 p.
500 $a Source: Dissertations Abstracts International, Volume: 68-08, Section: A.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Peterson, Mark.
502 $a Thesis (Ph.D.)--The University of Texas at Arlington, 2006.
520 $a The concept of customer co-production has been mentioned in the marketing literature on several occasions. The lack of a clear definition and the poor operationalization in previous literature stimulated the interest to investigate it as a growing marketing concept. This dissertation investigated the perceived value of co-production in developing new products and found that it has an influence on customers' symbolic and functional reasons for purchase. In addition, the moderating effects of business communications and customers being classified classification as early adopters of innovation were found to be significant.
590 $a School code: 2502.
650 4 $a Innovations. $3 754112
650 4 $a Studies. $3 3433795
650 4 $a Purchasing. $3 652497
653 $a Customer coproduction
653 $a New product development
653 $a Purchase intention
690 $a 0338
710 2 $a The University of Texas at Arlington. $3 1025869
773 0 $t Dissertations Abstracts International $g 68-08A.
790 $a 2502
791 $a Ph.D.
792 $a 2006
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3242654