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Operation Mode and Commodity Attributes of Art Festivals: The Case of Tianfu Ancient Town Art Festival.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Operation Mode and Commodity Attributes of Art Festivals: The Case of Tianfu Ancient Town Art Festival./
Author:	Hongbin, Sun.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	164 p.
Notes:	Source: Dissertations Abstracts International, Volume: 83-09, Section: A.
Contained By:	Dissertations Abstracts International83-09A.
Subject:	Culture. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28992124
ISBN:	9798209811428

Operation Mode and Commodity Attributes of Art Festivals: The Case of Tianfu Ancient Town Art Festival.
Hongbin, Sun.

Operation Mode and Commodity Attributes of Art Festivals: The Case of Tianfu Ancient Town Art Festival. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 164 p.

Source: Dissertations Abstracts International, Volume: 83-09, Section: A.

Thesis (Ph.D.)--ISCTE - Instituto Universitario de Lisboa (Portugal), 2021.

This item must not be sold to any third party vendors.

Every government needs to understand how can local cultural resources generate economic results. There are over 1000 ancient towns in China, with its five-millennium history. All these towns have abundant cultural and touristic resources waiting to be transformed into economic benefits. It is widely accepted that holding art festival is one of ways for the transformation. However, the problem persists that most such festivals are very similar to each other.The current study attempts to explore the localization operation mode of the art festival, based on the contextualized prototypes and from the perspective of its commodity attributes. Data from remove the first Chengdu Tianfu Ancient Town Art Festival were collected, processed and analyzed, with reference to the theory of art production. Specifically, this thesis explores the design theory of attribute-based art commodity attributes and its process of localization, based on the scenario, and proposes the commercialization framework of the Ancient Town Art Festival, i.e., using cultural creativity and artistic methods to enhance the brand competitiveness of the ancient town, producing irreproachable goods, and reflecting its originality, integrity, and uniqueness.Furthermore, to better bridge the theory to the practice, this thesis proposes the selection mechanism of a high level of artistic qualification functioning institutions, such as the creative team, performance team, and marketing team. This thesis further builds a multi-dimensional evaluation system to evaluate its social and economic benefits. During the actual operation of the festival, this thesis also studies the local operation mode connotation of long-term cooperation mechanisms with governments, associations, media companies, and ancient town alliances, thereby, enhancing the artistic brand of the Ancient Town of Tianfu.

ISBN: 9798209811428Subjects--Topical Terms:

517003
Culture.

Operation Mode and Commodity Attributes of Art Festivals: The Case of Tianfu Ancient Town Art Festival.
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245 1 0 $a Operation Mode and Commodity Attributes of Art Festivals: The Case of Tianfu Ancient Town Art Festival.
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300 $a 164 p.
500 $a Source: Dissertations Abstracts International, Volume: 83-09, Section: A.
500 $a Advisor: Marques, Catarina;Shiming, Li.
502 $a Thesis (Ph.D.)--ISCTE - Instituto Universitario de Lisboa (Portugal), 2021.
506 $a This item must not be sold to any third party vendors.
520 $a Every government needs to understand how can local cultural resources generate economic results. There are over 1000 ancient towns in China, with its five-millennium history. All these towns have abundant cultural and touristic resources waiting to be transformed into economic benefits. It is widely accepted that holding art festival is one of ways for the transformation. However, the problem persists that most such festivals are very similar to each other.The current study attempts to explore the localization operation mode of the art festival, based on the contextualized prototypes and from the perspective of its commodity attributes. Data from remove the first Chengdu Tianfu Ancient Town Art Festival were collected, processed and analyzed, with reference to the theory of art production. Specifically, this thesis explores the design theory of attribute-based art commodity attributes and its process of localization, based on the scenario, and proposes the commercialization framework of the Ancient Town Art Festival, i.e., using cultural creativity and artistic methods to enhance the brand competitiveness of the ancient town, producing irreproachable goods, and reflecting its originality, integrity, and uniqueness.Furthermore, to better bridge the theory to the practice, this thesis proposes the selection mechanism of a high level of artistic qualification functioning institutions, such as the creative team, performance team, and marketing team. This thesis further builds a multi-dimensional evaluation system to evaluate its social and economic benefits. During the actual operation of the festival, this thesis also studies the local operation mode connotation of long-term cooperation mechanisms with governments, associations, media companies, and ancient town alliances, thereby, enhancing the artistic brand of the Ancient Town of Tianfu.
520 $a Os governos necessitam de avaliar a forma como os recursos culturais locais podem ser valorizados no sentido de assegurar resultados economicos. Na China, existem mais de 1000 cidades antigas com uma historia de cinco milenios. Estas cidades possuem recursos culturais e turisticos abundantes a espera de serem rentabilizados. Embora seja amplamente aceite que a realizacao de festivais de arte e uma estrategia possivel para o desenvolvimento e valorizacao dos recursos culturais, persiste o problema de que a maioria destes festivais sao muito semelhantes entre si.O presente estudo procura explorar o modo de operacao de localizacao do festival de arte, com base na contextualizacao de prototipos e na perspetiva dos atributos de bens. Foram recolhidos dados do primeiro Festival de Arte da Cidade Antiga Tianfu de Chengdu e analisados de acordo com a teoria da producao artistica. Em particular, esta tese explora a teoria do design de atributos de bens artisticos e o seu processo de localizacao, com base no cenario, e propoe a estrutura de comercializacao do Festival de Arte da Cidade Antiga, ou seja, usa a criatividade cultural e os metodos artisticos para aprimorar a competitividade da marca na cidade antiga, produzindo bens irreproduziveis e refletindo a sua originalidade, integridade e singularidade.Alem disso, para melhorar a ponte entre a teoria e a pratica, esta tese propoe o mecanismo de selecao de um alto nivel de instituicoes funcionais de qualificacao artistica, como a equipa criativa, a equipa de desempenho e a equipa de marketing. Esta tese constroi ainda um sistema de avaliacao multidimensional para avaliar os beneficios sociais e economicos. Estuda tambem o significado do modo de operacao local de mecanismos de cooperacao de longo prazo com governos, associacoes, empresas de media e aliancas de cidades antigas, aprimorando assim a marca artistica da cidade antiga de Tianfu.
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