東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Europeans Are Lovin'It? Coca Cola, McDonald's and the Responses to American Global Businesses in Italy and France, 1886-2015.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Europeans Are Lovin'It? Coca Cola, McDonald's and the Responses to American Global Businesses in Italy and France, 1886-2015./
作者:	Crisanti, Giulia.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	440 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-03, Section: B.
Contained By:	Dissertations Abstracts International83-03B.
標題:	History. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28491812
ISBN:	9798535562742

Europeans Are Lovin'It? Coca Cola, McDonald's and the Responses to American Global Businesses in Italy and France, 1886-2015.
Crisanti, Giulia.

Europeans Are Lovin'It? Coca Cola, McDonald's and the Responses to American Global Businesses in Italy and France, 1886-2015. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 440 p.

Source: Dissertations Abstracts International, Volume: 83-03, Section: B.

Thesis (Ph.D.)--Fordham University, 2021.

This item must not be sold to any third party vendors.

In this dissertation, I address the question on whether, how and the extent to which present day globalization is persistently American. I do so through a comparative case study: examining the history of Coca Cola and McDonald's - the most popular conveyors of a global America - in Italy and France. I argue that the analysis of Coca Cola and McDonald's expansion unveils how the American character of globalization resides in the global spread not of American products and corporations, but of specific American business practices and systems of production and consumption. At the same time, the dissertation highlights how the Coca-colonization and McDonaldization of the world were to a large extent made possible by the inherently multilocal nature of the two companies, which enabled the gradual but increasing "glocalization" of their structures. Moreover, it is my conviction that, because of the growing glocalization of the world, the elaboration of any effective and real alternative to Coca Cola and McDonald's glocal paradigm has been glocal itself. To prove this point, I have compared the activity of the two largest French and Italian movements born in reaction to McDonaldization: Jose Bove's anti-globalization movement and Carlo Petrini's Slow Food movement. My study moves therefore from the existing historiographical debate on Americanization-Coca-colonization and globalization-McDonaldization, to promote the adoption of a multilocal approach to the study of the relationship between these various processes. In doing so, I have combined elements of cultural and business history, relying on a variety of sources and archives. These include newspaper articles, cultural magazines and advertisements, the documentation on Coca Cola and McDonald's held by French and Italian Chambers of Commerce, Coca Cola's files at Emory University, but also the transcripts of French and Italian Parliamentary debates and a series of trade union archives.

ISBN: 9798535562742Subjects--Topical Terms:

516518
History.
Subjects--Index Terms:

Americanization

Europeans Are Lovin'It? Coca Cola, McDonald's and the Responses to American Global Businesses in Italy and France, 1886-2015.
LDR:03461nmm a2200505 4500 001 2347453
005 20220801062204.5
008 241004s2021 ||||||||||||||||| ||eng d
020 $a 9798535562742
035 $a (MiAaPQ)AAI28491812
035 $a AAI28491812
040 $a MiAaPQ $c MiAaPQ
100 1 $a Crisanti, Giulia. $3 3686701
245 1 0 $a Europeans Are Lovin'It? Coca Cola, McDonald's and the Responses to American Global Businesses in Italy and France, 1886-2015.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 440 p.
500 $a Source: Dissertations Abstracts International, Volume: 83-03, Section: B.
500 $a Advisor: Patriarca, Silvana;Dietrich, Christopher.
502 $a Thesis (Ph.D.)--Fordham University, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a In this dissertation, I address the question on whether, how and the extent to which present day globalization is persistently American. I do so through a comparative case study: examining the history of Coca Cola and McDonald's - the most popular conveyors of a global America - in Italy and France. I argue that the analysis of Coca Cola and McDonald's expansion unveils how the American character of globalization resides in the global spread not of American products and corporations, but of specific American business practices and systems of production and consumption. At the same time, the dissertation highlights how the Coca-colonization and McDonaldization of the world were to a large extent made possible by the inherently multilocal nature of the two companies, which enabled the gradual but increasing "glocalization" of their structures. Moreover, it is my conviction that, because of the growing glocalization of the world, the elaboration of any effective and real alternative to Coca Cola and McDonald's glocal paradigm has been glocal itself. To prove this point, I have compared the activity of the two largest French and Italian movements born in reaction to McDonaldization: Jose Bove's anti-globalization movement and Carlo Petrini's Slow Food movement. My study moves therefore from the existing historiographical debate on Americanization-Coca-colonization and globalization-McDonaldization, to promote the adoption of a multilocal approach to the study of the relationship between these various processes. In doing so, I have combined elements of cultural and business history, relying on a variety of sources and archives. These include newspaper articles, cultural magazines and advertisements, the documentation on Coca Cola and McDonald's held by French and Italian Chambers of Commerce, Coca Cola's files at Emory University, but also the transcripts of French and Italian Parliamentary debates and a series of trade union archives.
590 $a School code: 0072.
650 4 $a History. $3 516518
650 4 $a European history. $2 bicssc $3 1972904
650 4 $a American history. $3 2122692
650 4 $a Food science. $3 3173303
650 4 $a Nutrition. $3 517777
650 4 $a Business administration. $3 3168311
653 $a Americanization
653 $a Coca Cola
653 $a Fast food
653 $a Globalization
653 $a Glocalization
653 $a McDonaldization
653 $a Global businesses
653 $a Italy
653 $a France
653 $a 1886-2015
653 $a Multinational corporations
690 $a 0578
690 $a 0335
690 $a 0337
690 $a 0570
690 $a 0310
690 $a 0501
690 $a 0359
690 $a 0505
710 2 $a Fordham University. $b History. $3 2099665
773 0 $t Dissertations Abstracts International $g 83-03B.
790 $a 0072
791 $a Ph.D.
792 $a 2021
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28491812