東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Linked to FindBook

Google Book

Amazon

博客來

Applying Transmedia Storytelling to Develop a Brand Narrative for a South African Hip Hop Musician.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Applying Transmedia Storytelling to Develop a Brand Narrative for a South African Hip Hop Musician./
Author:	Madiga, Maribe.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	167 p.
Notes:	Source: Masters Abstracts International, Volume: 83-07.
Contained By:	Masters Abstracts International83-07.
Subject:	Design. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28935478
ISBN:	9798762142489

Applying Transmedia Storytelling to Develop a Brand Narrative for a South African Hip Hop Musician.
Madiga, Maribe.

Applying Transmedia Storytelling to Develop a Brand Narrative for a South African Hip Hop Musician. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 167 p.

Source: Masters Abstracts International, Volume: 83-07.

Thesis (M.A.)--University of Johannesburg (South Africa), 2021.

This item must not be sold to any third party vendors.

Contemporary digital consumers of music challenge the passivity of music consumption as they seek to discover and engage with music-related content in new and innovative ways. This study demonstrates the responsive options South African musicians and music promoters have to leverage multimodal storytelling in music promotion. This study applies principles of transmedia storytelling (TS) to develop a brand strategy prototype to promote a local up-and-coming hip hop musician, Lezthagod. This study applies a co-design approach within a Research through Design (RtD) methodology, which reflects on the design research and practice.

ISBN: 9798762142489Subjects--Topical Terms:

518875
Design.

Applying Transmedia Storytelling to Develop a Brand Narrative for a South African Hip Hop Musician.
LDR:01728nmm a2200349 4500 001 2346100
005 20220613064857.5
008 241004s2021 ||||||||||||||||| ||eng d
020 $a 9798762142489
035 $a (MiAaPQ)AAI28935478
035 $a (MiAaPQ)Johannesburg44152
035 $a AAI28935478
040 $a MiAaPQ $c MiAaPQ
100 1 $a Madiga, Maribe. $3 3685143
245 1 0 $a Applying Transmedia Storytelling to Develop a Brand Narrative for a South African Hip Hop Musician.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 167 p.
500 $a Source: Masters Abstracts International, Volume: 83-07.
500 $a Advisor: Pater, Lukasz.
502 $a Thesis (M.A.)--University of Johannesburg (South Africa), 2021.
506 $a This item must not be sold to any third party vendors.
520 $a Contemporary digital consumers of music challenge the passivity of music consumption as they seek to discover and engage with music-related content in new and innovative ways. This study demonstrates the responsive options South African musicians and music promoters have to leverage multimodal storytelling in music promotion. This study applies principles of transmedia storytelling (TS) to develop a brand strategy prototype to promote a local up-and-coming hip hop musician, Lezthagod. This study applies a co-design approach within a Research through Design (RtD) methodology, which reflects on the design research and practice.
590 $a School code: 2140.
650 4 $a Design. $3 518875
650 4 $a Streaming media. $3 3564417
650 4 $a African music. $3 3561110
650 4 $a Musicians & conductors. $3 3556280
650 4 $a Fine arts. $3 2122690
650 4 $a Music. $3 516178
650 4 $a Multimedia communications. $3 590562
690 $a 0389
690 $a 0357
690 $a 0558
690 $a 0338
690 $a 0413
710 2 $a University of Johannesburg (South Africa). $3 3555351
773 0 $t Masters Abstracts International $g 83-07.
790 $a 2140
791 $a M.A.
792 $a 2021
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28935478