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Facebook Habits: Rewards, Cues, and Automaticity.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Facebook Habits: Rewards, Cues, and Automaticity./
作者:	Anderson, Ian A.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	41 p.
附註:	Source: Masters Abstracts International, Volume: 83-03.
Contained By:	Masters Abstracts International83-03.
標題:	Social psychology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28652566
ISBN:	9798538122431

Facebook Habits: Rewards, Cues, and Automaticity.
Anderson, Ian A.

Facebook Habits: Rewards, Cues, and Automaticity. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 41 p.

Source: Masters Abstracts International, Volume: 83-03.

Thesis (M.A.)--University of Southern California, 2021.

This item must not be sold to any third party vendors.

Does regular posting on Facebook reflect a habit? Suggesting that it does, more frequent posters reported posting more automatically. Further tests revealed that frequent posting demonstrates hallmark patterns of habit: Study 1 showed insensitivity to reward in that frequent and habitual users (but not infrequent/non-habitual ones) continued to post even when others provided few social rewards (e.g., like emojis). Study 2 demonstrated habit dependence on context cues in that frequent users were disrupted by changes in cues within the Facebook platform that, in contrast, increased posts of occasional users. Finally, Study 3's survey revealed that frequent and habitual users were largely unaware of these effects. They predicted that they would respond much like infrequent and non-habitual users by increasing their rate of posting given rewarding feedback and design changes. In sum, habit provided new insights into online behavior, and media use supported central tenets of classic habit theory.

ISBN: 9798538122431Subjects--Topical Terms:

520219
Social psychology.
Subjects--Index Terms:

Facebook

Facebook Habits: Rewards, Cues, and Automaticity.
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