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Online Platform Policy and User Engagement.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Online Platform Policy and User Engagement./
Author:	He, Qinglai.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	163 p.
Notes:	Source: Dissertations Abstracts International, Volume: 83-02, Section: B.
Contained By:	Dissertations Abstracts International83-02B.
Subject:	Information technology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28547015
ISBN:	9798535544083

Online Platform Policy and User Engagement.
He, Qinglai.

Online Platform Policy and User Engagement. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 163 p.

Source: Dissertations Abstracts International, Volume: 83-02, Section: B.

Thesis (Ph.D.)--Arizona State University, 2021.

This item must not be sold to any third party vendors.

Various activities move online in the era of the digital economy. Platform design and policy can heavily affect online user activities and result in many expected and unexpected consequences. In this dissertation, I conduct empirical studies on three types of online platforms to investigate the influence of their platform policy on their user engagement and associated outcomes. Specifically, in Study 1, I focus on goal-directed platforms and study how the introduction of the mobile channel affects users' goal pursuit engagement and persistence. In Study 2, I focus on social media and online communities. I study the introduction of machine-powered platform regulation and its impacts on volunteer moderators' engagement. In Study 3, I focus on online political discourse forums and examine the role of identity declaration in user participation and polarization in the subsequent political discourse. Overall, my results highlight how various platform policies shape user behavior. Implications on multi-channel adoption, human-machine collaborative platform governance, and online political polarization research are discussed.

ISBN: 9798535544083Subjects--Topical Terms:

532993
Information technology.
Subjects--Index Terms:

Content moderation

Online Platform Policy and User Engagement.
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245 1 0 $a Online Platform Policy and User Engagement.
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300 $a 163 p.
500 $a Source: Dissertations Abstracts International, Volume: 83-02, Section: B.
500 $a Advisor: Santanam, Raghu;Hong, Yili.
502 $a Thesis (Ph.D.)--Arizona State University, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a Various activities move online in the era of the digital economy. Platform design and policy can heavily affect online user activities and result in many expected and unexpected consequences. In this dissertation, I conduct empirical studies on three types of online platforms to investigate the influence of their platform policy on their user engagement and associated outcomes. Specifically, in Study 1, I focus on goal-directed platforms and study how the introduction of the mobile channel affects users' goal pursuit engagement and persistence. In Study 2, I focus on social media and online communities. I study the introduction of machine-powered platform regulation and its impacts on volunteer moderators' engagement. In Study 3, I focus on online political discourse forums and examine the role of identity declaration in user participation and polarization in the subsequent political discourse. Overall, my results highlight how various platform policies shape user behavior. Implications on multi-channel adoption, human-machine collaborative platform governance, and online political polarization research are discussed.
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650 4 $a Students. $3 756581
650 4 $a Datasets. $3 3541416
650 4 $a Technology adoption. $3 3681799
650 4 $a Hypotheses. $3 3560118
650 4 $a Knowledge. $3 872758
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650 4 $a Community. $3 531337
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650 4 $a Performance evaluation. $3 3562292
650 4 $a Distance learning. $3 3557921
650 4 $a Education. $3 516579
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653 $a Content moderation
653 $a Goal pursuit
653 $a Human-machine collaboration
653 $a Online political polarization
653 $a Platform policy
653 $a User engagement
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773 0 $t Dissertations Abstracts International $g 83-02B.
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