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Influence of product design on information processing.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Influence of product design on information processing./
作者:	Hoegg, Joandrea.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2006,
面頁冊數:	98 p.
附註:	Source: Dissertations Abstracts International, Volume: 68-05, Section: A.
Contained By:	Dissertations Abstracts International68-05A.
標題:	Verbal communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3228731
ISBN:	9780542806315

Influence of product design on information processing.
Hoegg, Joandrea.

Influence of product design on information processing. - Ann Arbor : ProQuest Dissertations & Theses, 2006 - 98 p.

Source: Dissertations Abstracts International, Volume: 68-05, Section: A.

Thesis (Ph.D.)--University of Florida, 2006.

This item must not be sold to any third party vendors.

Despite the growing importance of product design in the marketplace, relatively little consumer research has been conducted addressing the influence of product appearance on the processing of other product information. The current investigation presents the results of five experiments that pit product appearance against functional feature descriptions to examine how conflicting visual information and verbal information are reconciled. In all studies participants were asked to compare the quality of two brands of a given product based on a reading of allegedly unbiased professional reviews. The primary experimental manipulation was that for some participants the reviews were accompanied by pictures of the two brands. For each pair of products, one brand was superior visually but was actually inferior based on the objective review, and one brand was inferior visually but was objectively superior. In some experiments the visual superiority was aesthetic; that is, one product was more attractive than the other. In other experiments the visual superiority was performance based: one product looked like it would offer superior performance on a given dimension. The primary finding was that product appearance exerted an influence on people's tendency and ability to evaluate product quality, but only when the visual difference was performance based and not aesthetically based. Diagnosticity appeared to be the driving force.

ISBN: 9780542806315Subjects--Topical Terms:

3560678
Verbal communication.
Subjects--Index Terms:

Consumer behavior

Influence of product design on information processing.
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