| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Global perspectives on the strategic role of marketing information systems/ edited by Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, and Fernando Ortiz-Rodriguez. |
| other author: |
Medina Quintero, José Melchor. |
| Published: |
Hershey, Pennsylvania :IGI Global, : 2023., |
| Description: |
1 online resource (387 p.) |
| [NT 15003449]: |
Chapter 1. Relationship between cause-related marketing and shared value in pandemic times: a theoretical discussion -- Chapter 2. Marketing information products and services in the digital age in the academic library environment --Chapter 3. Do you feel it?: sensory marketing in stores in northeast Mexico during COVID-19 -- Chapter 4. Digital entrepreneurship and micro and small enterprises in the time of the COVID-19 pandemic in Mexico -- Chapter 5. Global events toenhance tourism: new era for marketing through location analytics -- Chapter 6. Trust in electronic banking with the use of cell phones for user satisfaction -- Chapter 7. ICTs for manufacturing and trade in the global economy -- Chapter 8.Political marketing app based on citizens -- Chapter 9. English as a main driver for international business: a northern Mexican case -- Chapter 10. E-government success: an end-user perspective. |
| Subject: |
Marketing - Management. - |
| Online resource: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6591-2 |
| ISBN: |
9781668465936 (electronic bk.) |