Political marketing in the 2021 Cana...
Canada., Parliament

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  • Political marketing in the 2021 Canadian federal election
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Political marketing in the 2021 Canadian federal election/ edited by Jamie Gillies, Vincent Raynauld, Andre Turcotte.
    其他作者: Gillies, Jamie.
    出版者: Cham :Springer International Publishing : : 2023.,
    面頁冊數: xi, 162 p. :ill. (chiefly color), digital ;24 cm.
    內容註: Chapter 1: Introduction: The 2021 Canadian Federal Election -- Chapter 2: Political Branding in a Crisis and the Shifting Strategies of the Trudeau 2021 Campaign. Chapter 3: Clowns To The Left Of Me, Jokers To The Right: Branding Challenges in the 2021 Conservative Party Campaign -- Chapter 4: The Hyper-Masculine Campaign: Party Leader Brand Image, Heteronormativity, and the 2021 Canadian Federal Election -- Chapter 5: Le Bloc Québécois: A Niche Party -- Chapter 6: The People's Party of Canada and the Appeal of Anger Politics -- Chapter 7: The Neglected Populists: Breaking Down the Performance of the Left-Leaning New Democratic Party in the 2021 Canadian Federal Election -- Chapter 8: Identity Marketing During the 2021 Canadian Federal Election -- Chapter 9: Conclusion: The Calm Before the Storm.
    Contained By: Springer Nature eBook
    標題: Political campaigns - History - 21st century. - Canada -
    標題: Canada - Politics and government - 21st century. -
    電子資源: https://doi.org/10.1007/978-3-031-34404-6
    ISBN: 9783031344046
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