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Sell the brand first = how to sell y...

Stiff, Dan.

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Sell the brand first = how to sell your brand and create lasting customer loyalty /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Sell the brand first/ Dan Stiff.
Reminder of title:	how to sell your brand and create lasting customer loyalty /
Author:	Stiff, Dan.
Published:	New York, N.Y. ;McGraw-Hill, : c2006.,
Description:	xx, 262 p. :ill.
[NT 15003449]:	It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
Subject:	Customer relations. -
Online resource:	https://lb30.libraryandbook.net/Book_detial/EB978007147042101Click for full text (McGrawHill)
ISBN:	0071470425 (hbk.)

Sell the brand first = how to sell your brand and create lasting customer loyalty /
Stiff, Dan.

Sell the brand firsthow to sell your brand and create lasting customer loyalty /[electronic resource] :Dan Stiff. - New York, N.Y. ;McGraw-Hill,c2006. - xx, 262 p. :ill.

It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.

ISBN: 0071470425 (hbk.)

LCCN: 2006000695

Nat. Bib. No.: GBA642059bnbSubjects--Topical Terms:

578582
Customer relations.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / S75 2006

Dewey Class. No.: 658.827

Sell the brand first = how to sell your brand and create lasting customer loyalty /
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020 $a 9780071470421 (hbk.)
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300 $a xx, 262 p. : $b ill.
505 0 $a It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
650 0 $a Customer relations. $3 578582
650 0 $a Consumer satisfaction. $2 lcstt $3 578584
650 0 $a Customer loyalty. $3 717777
650 0 $a Brand name products $x Social aspects. $3 616543
650 0 $a Branding (Marketing). $3 918030
655 7 $a Electronic books. $2 lcsh $3 542853
856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007147042101 $z Click for full text (McGrawHill)