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The four pillars of profit-driven ma...

Moeller, Leslie H., (1961-.)

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The four pillars of profit-driven marketing = how to maximize creativity, accountability, and ROI /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The four pillars of profit-driven marketing/ Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
Reminder of title:	how to maximize creativity, accountability, and ROI /
Author:	Moeller, Leslie H.,
other author:	Landry, Edward C.,
Published:	New York :McGraw-Hill, : c2009.,
Description:	vii, 232 p. :ill.
Subject:	Marketing - Management. -
Online resource:	https://lb30.libraryandbook.net/Book_detial/EB978007161505101Click for full text (McGrawHill)
ISBN:	0071615059 (alk. paper)

The four pillars of profit-driven marketing = how to maximize creativity, accountability, and ROI /
Moeller, Leslie H.,1961-.

The four pillars of profit-driven marketinghow to maximize creativity, accountability, and ROI /[electronic resource] :Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. - New York :McGraw-Hill,c2009. - vii, 232 p. :ill.

ISBN: 0071615059 (alk. paper)

LCCN: 2008031080Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .M59 2009

Dewey Class. No.: 658.8

The four pillars of profit-driven marketing = how to maximize creativity, accountability, and ROI /
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020 $a 0071615059 (alk. paper)
020 $a 9780071615051 (alk. paper)
035 $a (OCoLC)ocn233549602
035 $a (OCoLC)233549602
040 $a DLC $c DLC $d BTCTA $d BAKER $d YDXCP $d C $d BWX $d IXA $d VP@ $d DLC
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100 1 $a Moeller, Leslie H., $d 1961-. $3 1015613
245 1 4 $a The four pillars of profit-driven marketing $h [electronic resource] : $b how to maximize creativity, accountability, and ROI / $c Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
260 $a New York : $b McGraw-Hill, $c c2009.
300 $a vii, 232 p. : $b ill.
650 0 $a Marketing $x Management. $3 559161
650 0 $a Communication in marketing. $3 584906
650 0 $a Rate of return. $3 656655
650 0 $a Profit. $3 582632
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Landry, Edward C., $d 1965-. $3 1015612
700 1 $a Kinni, Theodore B., $d 1956-. $3 1015611
856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007161505101 $z Click for full text (McGrawHill)