The entrepreneur's strategy guide = ...
Cannon, J. Thomas.

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  • The entrepreneur's strategy guide = ten keys for achieving marketplace leadership and operational excellence /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: The entrepreneur's strategy guide/ Tom Cannon.
    Reminder of title: ten keys for achieving marketplace leadership and operational excellence /
    Author: Cannon, J. Thomas.
    Published: Westport, Conn. :Praeger, : 2006.,
    Description: xv, 301 p. :ill. ;25 cm.
    [NT 15003449]: Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat business -- Part B. Profit-producing managerial and operational strategies -- Key six : dynamic, "no-gaps" business planning -- Key seven : people power through teaming and empowerment -- Key eight : leveraged development, production, and outsourcing -- Key nine : problem solving and "do-your-own" turnarounds -- Key ten : linking growth strategies with profit plans.
    Subject: Entrepreneurship. -
    Online resource: https://ebooks.abc-clio.com/?isbn=9780313056499An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
    ISBN: 0313056498 (e-Book)
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