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Chaotic markets = thriving in a worl...

Samli, A. Coskun.

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Chaotic markets = thriving in a world of unpredictability /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Chaotic markets/ A. Coskun Samli.
Reminder of title:	thriving in a world of unpredictability /
Author:	Samli, A. Coskun.
Published:	Westport, Conn. :Praeger Publishers, : 2007.,
Description:	xxvii, 198 p. :ill. ;25 cm.
[NT 15003449]:	The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript.
Subject:	Marketing. -
Online resource:	https://ebooks.abc-clio.com/?isbn=9781573567589An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	1573567582 (e-Book)

Chaotic markets = thriving in a world of unpredictability /
Samli, A. Coskun.

Chaotic marketsthriving in a world of unpredictability /[electronic resource] :A. Coskun Samli. - Westport, Conn. :Praeger Publishers,2007. - xxvii, 198 p. :ill. ;25 cm.

Includes bibliographical references (p. [185]-192) and index.

The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript.

ISBN: 1573567582 (e-Book)

LCCN: 2006038661Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .S2715 2007

Dewey Class. No.: 658.8/101

Chaotic markets = thriving in a world of unpredictability /
LDR:01595nmm 2200265 a 4500 001 2320313
003 DLC
005 20070530154737.0
008 231001s2007 ctua sb 001 0 eng
010 $a 2006038661
020 $a 1573567582 (e-Book)
020 $a 9781573567589 (e-Book)
020 $a 027599371X (alk. paper)
020 $a 9780275993719 (alk. paper)
035 $a 00000003
035 $a 2320313
040 $a DLC $c DLC $d UKM $d BAKER $d C#P $d YDXCP $d BTCTA $d YDX $d DLC
050 0 $a HF5415 $b .S2715 2007
082 0 0 $a 658.8/101 $2 22
100 1 $a Samli, A. Coskun. $3 648103
245 1 0 $a Chaotic markets $h [electronic resource] : $b thriving in a world of unpredictability / $c A. Coskun Samli.
260 $a Westport, Conn. : $b Praeger Publishers, $c 2007.
300 $a xxvii, 198 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [185]-192) and index.
505 0 $a The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript.
650 0 $a Marketing. $3 536353
650 0 $a Strategic planning. $3 528149
776 0 $c Original $z 027599371X
856 4 0 $3 Bibliographic record display $u https://ebooks.abc-clio.com/?isbn=9781573567589 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.