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International case studies in touris...

Aktaş, Gürhan.

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International case studies in tourism marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	International case studies in tourism marketing // edited by Gürhan Aktaş and Metin Kozak.
other author:	Aktaş, Gürhan.
Published:	Milton Park, Abingdon, Oxon ;Routledge, : c2022.,
Description:	xxiii, 244 p. :ill. ;24 cm.
Subject:	Tourism - Case studies - Marketing -
ISBN:	9781032023137

International case studies in tourism marketing /
International case studies in tourism marketing /edited by Gürhan Aktaş and Metin Kozak. - Milton Park, Abingdon, Oxon ;Routledge,c2022. - xxiii, 244 p. :ill. ;24 cm. - International cases studies in tourism. - International cases studies in tourism..

Includes bibliographical references and index.

"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"--

ISBN: 9781032023137UK39.99

LCCN: 2021061003Subjects--Topical Terms:

3641707
Tourism
--Marketing--Case studies

LC Class. No.: G155.A1 / I58 2022

Dewey Class. No.: 910.688

International case studies in tourism marketing /
LDR:01322cam a2200229 a 4500 001 2319998
008 230922s2022 enka b 001 0 eng d
010 $a 2021061003
020 $a 9781032023137 $q (pbk.) : $c UK39.99
020 $a 9781032023151 $q (hbk.)
020 $a 1032023139 $q (pbk.)
020 $a 1032023155 $q (hbk.)
020 $z 9781003182856 $q (ebk.)
040 $a DLC $b eng $e aacr2 $c DLC $d PVY
042 $a nbic
050 0 0 $a G155.A1 $b I58 2022
082 0 # $a 910.688
245 0 0 $a International case studies in tourism marketing / $c edited by Gürhan Aktaş and Metin Kozak.
260 # $a Milton Park, Abingdon, Oxon ; $a New York, NY : $b Routledge, $c c2022.
300 $a xxiii, 244 p. : $b ill. ; $c 24 cm.
490 1 $a International cases studies in tourism
504 $a Includes bibliographical references and index.
520 # $a "This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"-- $c Provided by publisher.
650 # 0 $a Tourism $x Marketing $v Case studies $3 3641707
650 # 0 $a Tourism $x Management $v Case studies $3 3641708
700 1 # $a Aktaş, Gürhan. $3 3641705
700 1 # $a Kozak, Metin, $d 1968- $3 3234086
830 0 $a International cases studies in tourism. $3 3641706