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Uniting marketing efforts for the co...

International Congress on Public and Nonprofit Marketing (2022 :)

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Uniting marketing efforts for the common good -- a challenge for the fourth sector = selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Uniting marketing efforts for the common good -- a challenge for the fourth sector/ edited by Ana Maria Soares, Beatriz Casais.
其他題名:	selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /
其他題名:	IAPNM 2022
其他作者:	Soares, Ana Maria.
團體作者:	International Congress on Public and Nonprofit Marketing
出版者:	Cham :Springer International Publishing : : 2023.,
面頁冊數:	ix, 277 p. :ill. (chiefly col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-031-29020-6
ISBN:	9783031290206

Uniting marketing efforts for the common good -- a challenge for the fourth sector = selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /
Uniting marketing efforts for the common good -- a challenge for the fourth sectorselected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /[electronic resource] :IAPNM 2022edited by Ana Maria Soares, Beatriz Casais. - Cham :Springer International Publishing :2023. - ix, 277 p. :ill. (chiefly col.), digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.

ISBN: 9783031290206

Standard No.: 10.1007/978-3-031-29020-6doiSubjects--Topical Terms:

666011
Marketing
--Congresses.

LC Class. No.: HF5411

Dewey Class. No.: 58.8

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