Digital transformation of the hotel ...
Marques, Jorge.

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  • Digital transformation of the hotel industry = theories, practices, and global challenges /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Digital transformation of the hotel industry/ edited by Jorge Marques, Rui Pedro Marques.
    其他題名: theories, practices, and global challenges /
    其他作者: Marques, Jorge.
    出版者: Cham :Springer International Publishing : : 2023.,
    面頁冊數: xiv, 262 p. :ill. (some col.), digital ;24 cm.
    內容註: Preface -- Editorial Advisory Board and Reviewers -- Chapter 1 Trends in the Hospitality Industry: A Global Perspective -- Chapter 2 Innovative Technology Applications in Hotel Business -- Chapter 3 Does Virtual Hotel Shifting Realities or Just Daydreaming? A Wake-up Call -- Chapter 4 Selecting Robots to Take Over Tasks in Hospitality Settings: Joining Two Research Fields -- Chapter 5 Mapping Research Trends on Smart Tourism: A Bibliometric Analysis -- Chapter 6 Big Data in Hotel Companies: A Systematic Literature Review -- Chapter 7 Communication Factors to Increase Awareness and Sales in the Hotel Industry Versus Search Platforms -- Chapter 8 Social Media Research in the Hotel Industry: A Bibliometric Analysis -- Chapter 9 Digital Transformation in Hospitality: Identifying Customer Satisfaction Based on Online Guest's Ratings -- Chapter 10 Influence of social Networks on the Choice and Promotion of a Tourist Destination -- Chapter 11 Digital Transformation in the Hotel Industry: Shaping the Challenges and Opportunities by the Case of Five-Star Hotels in Bulgaria -- Chapter 12 Changing the Rules of the Hotel Business - The Case of CitizenM's Digital Business Model Disruption -- Chapter 13 Leading Digital Transformation in Tourism and Hospitality.
    Contained By: Springer Nature eBook
    標題: Hospitality industry - Management. -
    電子資源: https://doi.org/10.1007/978-3-031-31682-1
    ISBN: 9783031316821
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