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Advances in digital marketing and eC...

Digital Marketing & ECommerce Conference (2023))

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Advances in digital marketing and eCommerce = fourth International Conference, 2023 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in digital marketing and eCommerce/ edited by Francisco J. Martínez-López.
Reminder of title:	fourth International Conference, 2023 /
other author:	Martinez-Lopez, Francisco J.
corporate name:	Digital Marketing & ECommerce Conference
Published:	Cham :Springer Nature Switzerland : : 2023.,
Description:	vii, 306 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Electronic commerce - Congresses. -
Online resource:	https://doi.org/10.1007/978-3-031-31836-8
ISBN:	9783031318368

Advances in digital marketing and eCommerce = fourth International Conference, 2023 /
Advances in digital marketing and eCommercefourth International Conference, 2023 /[electronic resource] :edited by Francisco J. Martínez-López. - Cham :Springer Nature Switzerland :2023. - vii, 306 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

ISBN: 9783031318368

Standard No.: 10.1007/978-3-031-31836-8doiSubjects--Topical Terms:

736131
Electronic commerce
--Congresses.

LC Class. No.: HF5548.32

Dewey Class. No.: 658.872

Advances in digital marketing and eCommerce = fourth International Conference, 2023 /
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