東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Optimistic marketing in challenging ...

Academy of Marketing Science., Meeting ((2022 :)

FindBook

Google Book

Amazon

博客來

Optimistic marketing in challenging times = serving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Optimistic marketing in challenging times/ edited by Bruna Jochims, Juliann Allen.
其他題名:	serving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /
其他作者:	Jochims, Bruna.
團體作者:	Academy of Marketing Science.
出版者:	Cham :Springer Nature Switzerland : : 2023.,
面頁冊數:	xli, 404 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-031-24687-6
ISBN:	9783031246876

Optimistic marketing in challenging times = serving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /
Academy of Marketing Science.MeetingMonterey, Calif.)(2022 :

Optimistic marketing in challenging timesserving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /[electronic resource] :edited by Bruna Jochims, Juliann Allen. - Cham :Springer Nature Switzerland :2023. - xli, 404 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6173. - Developments in marketing science..

Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the "new normal". It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

ISBN: 9783031246876

Standard No.: 10.1007/978-3-031-24687-6doiSubjects--Topical Terms:

666011
Marketing
--Congresses.

LC Class. No.: HF5411 / .A33 2022

Dewey Class. No.: 658.8

Optimistic marketing in challenging times = serving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /
LDR:02609nmm a2200325 a 4500 001 2316786
003 DE-He213
005 20230313163317.0
006 m d
007 cr nn 008maaau
008 230902s2023 sz s 0 eng d
020 $a 9783031246876 $q (electronic bk.)
020 $a 9783031246869 $q (paper)
024 7 $a 10.1007/978-3-031-24687-6 $2 doi
035 $a 978-3-031-24687-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411 $b .A33 2022
072 7 $a KJSU $2 bicssc
072 7 $a BUS018000 $2 bisacsh
072 7 $a KJSU $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .A168 2022
110 2 $a Academy of Marketing Science. $b Meeting $d (2022 : $c Monterey, Calif.) $3 3630318
245 1 0 $a Optimistic marketing in challenging times $h [electronic resource] : $b serving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA / $c edited by Bruna Jochims, Juliann Allen.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2023.
300 $a xli, 404 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science, $x 2363-6173
520 $a Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the "new normal". It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
650 0 $a Marketing $x Congresses. $3 666011
650 1 4 $a Customer Relationship Management. $3 2186425
650 2 4 $a Customer Satisfaction. $3 3630319
650 2 4 $a Business Strategy and Leadership. $3 3591715
700 1 $a Jochims, Bruna. $3 3601481
700 1 $a Allen, Juliann. $3 3601480
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Developments in marketing science. $3 2130942
856 4 0 $u https://doi.org/10.1007/978-3-031-24687-6
950 $a Business and Management (SpringerNature-41169)