Nostalgia marketing = rekindling the...
Pichierri, Marco.

FindBook      Google Book      Amazon      博客來     
  • Nostalgia marketing = rekindling the past to influence consumer choices /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Nostalgia marketing/ by Marco Pichierri.
    其他題名: rekindling the past to influence consumer choices /
    作者: Pichierri, Marco.
    出版者: Cham :Springer Nature Switzerland : : 2023.,
    面頁冊數: xix, 156 p. :ill., digital ;24 cm.
    內容註: 1: Nostalgia marketing and consumer behavior -- 2: Nostalgic advertising usage in sports season tickets campaigns -- 3: The impact of nostalgic advertising on consumer willingness to donate during a crisis -- 4: Examining nostalgic advertising effectiveness in sustainable food consumption behavior -- 5: A systematic review of nostalgia-based marketing strategies in sport tourism -- 6: Conclusions.
    Contained By: Springer Nature eBook
    標題: Marketing - Psychological aspects. -
    電子資源: https://doi.org/10.1007/978-3-031-20914-7
    ISBN: 9783031209147
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入