Basic guide to cultural tourism mark...
Hausmann, Andrea.

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  • Basic guide to cultural tourism marketing = practice cultural management /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Basic guide to cultural tourism marketing/ by Andrea Hausmann, Sarah Schuhbauer.
    其他題名: practice cultural management /
    作者: Hausmann, Andrea.
    其他作者: Schuhbauer, Sarah.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden : : 2023.,
    面頁冊數: v, 48 p. :ill., digital ;24 cm.
    內容註: Concept, characteristics and planning process of cultural tourism marketing -- Marketing strategies: segmentation, branding, digitalization and collaborations -- Marketing mix in cultural tourism marketing -- Role of staff in service quality.
    Contained By: Springer Nature eBook
    標題: Heritage tourism - Marketing. -
    電子資源: https://doi.org/10.1007/978-3-658-39974-0
    ISBN: 9783658399740
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