東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Consumption and advertising in Easte...

Eriksroed-Burger, Magdalena.

Linked to FindBook

Google Book

Amazon

博客來

Consumption and advertising in Eastern Europe and Russia in the twentieth century

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumption and advertising in Eastern Europe and Russia in the twentieth century/ edited by Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska.
other author:	Eriksroed-Burger, Magdalena.
Published:	Cham :Springer International Publishing : : 2023.,
Description:	xxi, 302 p. :ill., digital ;24 cm.
[NT 15003449]:	Part I: Introduction. Chapter 1: Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century. Introductory Remarks -- Part II: Rise of Modern Consumption and Advertising before World War II -- Chapter 2: Handmade by Peasants for Metropolitan Consumers. Textiles, Social Entrepreneurship and the Austro-Hungarian Countryside -- Chapter 3: German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication -- Chapter 4: The Role(s) of the Czechoslovak New Woman as a Consumer. The Case of the Women's Magazine Eva (1928-1938) -- Part III: "Soviet Style" of Advertising and Consumption -- Chapter 5: Fur Trade in Turmoil. Pelt Commodification in Leipzig from Fin de Siècle to Sovietization -- Chapter 6: Early Soviet Consumption as a First "Battle" on the Cultural Front -- Chapter 7: 'They even gave us pork cutlets for breakfast'. Foreign Tourists and Eating-out Practices in Socialist Romania during the 1960s and the 1980s -- Part IV: Transformations in Socialist Consumer Cultures and Advertisements -- Chapter 8: Socialism Without Future. Consumption as a Marker of Growing Social Difference in 1980s Hungary -- Chapter 9: Eesti Reklaamfilm as a Jack-of-All-Trades. On the Untold Opportunities of a Late Soviet Advertising Bureau -- Chapter 10: Tobacco Product Design, Marketing, and Smoking in the USSR -- Part V: Concluding Comment -- Chapter 11: Concluding and Summarizing Comment.
Contained By:	Springer Nature eBook
Subject:	Advertising - History - 20th century. - Russia (Federation) -
Online resource:	https://doi.org/10.1007/978-3-031-20204-9
ISBN:	9783031202049

Consumption and advertising in Eastern Europe and Russia in the twentieth century
Consumption and advertising in Eastern Europe and Russia in the twentieth century[electronic resource] /edited by Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska. - Cham :Springer International Publishing :2023. - xxi, 302 p. :ill., digital ;24 cm.

Part I: Introduction. Chapter 1: Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century. Introductory Remarks -- Part II: Rise of Modern Consumption and Advertising before World War II -- Chapter 2: Handmade by Peasants for Metropolitan Consumers. Textiles, Social Entrepreneurship and the Austro-Hungarian Countryside -- Chapter 3: German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication -- Chapter 4: The Role(s) of the Czechoslovak New Woman as a Consumer. The Case of the Women's Magazine Eva (1928-1938) -- Part III: "Soviet Style" of Advertising and Consumption -- Chapter 5: Fur Trade in Turmoil. Pelt Commodification in Leipzig from Fin de Siècle to Sovietization -- Chapter 6: Early Soviet Consumption as a First "Battle" on the Cultural Front -- Chapter 7: 'They even gave us pork cutlets for breakfast'. Foreign Tourists and Eating-out Practices in Socialist Romania during the 1960s and the 1980s -- Part IV: Transformations in Socialist Consumer Cultures and Advertisements -- Chapter 8: Socialism Without Future. Consumption as a Marker of Growing Social Difference in 1980s Hungary -- Chapter 9: Eesti Reklaamfilm as a Jack-of-All-Trades. On the Untold Opportunities of a Late Soviet Advertising Bureau -- Chapter 10: Tobacco Product Design, Marketing, and Smoking in the USSR -- Part V: Concluding Comment -- Chapter 11: Concluding and Summarizing Comment.

This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region. Magdalena Eriksroed-Burger is Research Associate at the University of Bamberg, Germany. Heidi Hein-Kircher is Head of Department at the Herder-Institute for Historical Research on East Central Europe in Marburg, Germany. Julia Malitska is Project Researcher at the School of Historical and Contemporary Studies at Södertörn University, Sweden.

ISBN: 9783031202049

Standard No.: 10.1007/978-3-031-20204-9doiSubjects--Topical Terms:

3628981
Advertising
--History--Russia (Federation)--20th century.

LC Class. No.: HF5813.R8

Dewey Class. No.: 659.109470904

Consumption and advertising in Eastern Europe and Russia in the twentieth century
LDR:03598nmm a2200325 a 4500 001 2316064
003 DE-He213
005 20230227140300.0
006 m d
007 cr nn 008maaau
008 230902s2023 sz s 0 eng d
020 $a 9783031202049 $q (electronic bk.)
020 $a 9783031202032 $q (paper)
024 7 $a 10.1007/978-3-031-20204-9 $2 doi
035 $a 978-3-031-20204-9
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5813.R8
072 7 $a HBJ $2 bicssc
072 7 $a HIS032000 $2 bisacsh
072 7 $a NHQ $2 thema
082 0 4 $a 659.109470904 $2 23
090 $a HF5813.R8 $b C758 2023
245 0 0 $a Consumption and advertising in Eastern Europe and Russia in the twentieth century $h [electronic resource] / $c edited by Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2023.
300 $a xxi, 302 p. : $b ill., digital ; $c 24 cm.
505 0 $a Part I: Introduction. Chapter 1: Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century. Introductory Remarks -- Part II: Rise of Modern Consumption and Advertising before World War II -- Chapter 2: Handmade by Peasants for Metropolitan Consumers. Textiles, Social Entrepreneurship and the Austro-Hungarian Countryside -- Chapter 3: German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication -- Chapter 4: The Role(s) of the Czechoslovak New Woman as a Consumer. The Case of the Women's Magazine Eva (1928-1938) -- Part III: "Soviet Style" of Advertising and Consumption -- Chapter 5: Fur Trade in Turmoil. Pelt Commodification in Leipzig from Fin de Siècle to Sovietization -- Chapter 6: Early Soviet Consumption as a First "Battle" on the Cultural Front -- Chapter 7: 'They even gave us pork cutlets for breakfast'. Foreign Tourists and Eating-out Practices in Socialist Romania during the 1960s and the 1980s -- Part IV: Transformations in Socialist Consumer Cultures and Advertisements -- Chapter 8: Socialism Without Future. Consumption as a Marker of Growing Social Difference in 1980s Hungary -- Chapter 9: Eesti Reklaamfilm as a Jack-of-All-Trades. On the Untold Opportunities of a Late Soviet Advertising Bureau -- Chapter 10: Tobacco Product Design, Marketing, and Smoking in the USSR -- Part V: Concluding Comment -- Chapter 11: Concluding and Summarizing Comment.
520 $a This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region. Magdalena Eriksroed-Burger is Research Associate at the University of Bamberg, Germany. Heidi Hein-Kircher is Head of Department at the Herder-Institute for Historical Research on East Central Europe in Marburg, Germany. Julia Malitska is Project Researcher at the School of Historical and Contemporary Studies at Södertörn University, Sweden.
650 0 $a Advertising $z Russia (Federation) $x History $y 20th century. $3 3628981
650 0 $a Advertising $z Soviet Union. $3 3628982
650 0 $a Advertising $z Europe, Eastern $x History $y 20th century. $3 3628983
650 0 $a Consumption (Economics) $z Russia (Federation) $x History $y 20th century. $3 3628984
650 0 $a Consumption (Economics) $z Soviet Union $x History. $3 3628985
650 0 $a Consumption (Economics) $z Europe, Eastern $x History $y 20th century. $3 1988494
650 1 4 $a Russian, Soviet, and East European History. $3 2200110
650 2 4 $a Social History. $3 2181942
650 2 4 $a Economic History. $3 2182102
700 1 $a Eriksroed-Burger, Magdalena. $3 3628978
700 1 $a Hein-Kircher, Heidi. $3 3628979
700 1 $a Malitska, Julia. $3 3628980
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-031-20204-9
950 $a History (SpringerNature-41172)