Technology advances and innovation i...
Sigala, Marianna.

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  • Technology advances and innovation in wine tourism = new managerial approaches and cases /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Technology advances and innovation in wine tourism/ edited by Marianna Sigala, Coralie Haller.
    其他題名: new managerial approaches and cases /
    其他作者: Sigala, Marianna.
    出版者: Singapore :Springer Nature Singapore : : 2023.,
    面頁冊數: xii, 289 p. :ill., digital ;24 cm.
    內容註: Part I: Introduction -- Chapter 1. Thriving in wine tourism through technology and innovation: a survival or a competitiveness need? -- Part II: Technology and Wine tourism -- Chapter 2. Social Media, Wine Tourism and an Emerging Destination: A Case Study of Southern Sweden -- Chapter 3. Social media influencers, content and tourism: A study for the Swan Valley wine region -- Chapter 4. Design factors of mobile app in wine tourism: creating customer value through the whole wine tourism journey -- Chapter 5. Wine tourists' mobility through mobile apps: A lost bet? -- Chapter 6. Tracking wine tourists' movements using GPS: evidence from the Bairrada wine route, Portugal -- Chapter 7. Wine tourism next-gen: A case study of a virtual reality implementation in a wine cooperative in France -- Chapter 8. Riverland on the Verge: Promoting International Wine Tourism through virtual reality in Riverland, South Australia -- Chapter 9. The future of the wine tourism experience: the potential of smart(er) winescapes? -- Part III: INNOVATION AND WINE TOURISM -- Chapter 10. FOMENT: Promoting technology acceleration and adoption in the Australian and international wine tourism industry -- Chapter 11. Innovation, Collaboration and Wine Tourism in Canada's Okanagan Valley: The British Columbia Beverage Technology Access Centre -- Chapter 12. Business awards and wine tourism: a source, spur and transfer of innovation -- Chapter 13. From Winemaking to Wine tourism: A Business Model Innovation. The Role of Value in Business Model Trajectory -- Chapter 14. «Fishing» for winemaking perfection in cloudy waters Underwater wineries: innovation genius or another marketing trick? Implications on wine & food tourism -- Chapter 15. Phygital innovations for wine tourism during the COVID-19 Pandemic: the case of the Jurançon Wine Cooperative in South West France -- Part IV: EPILOGUE -- Chapter 16. « Improvisational » Wine tourism an alternative model of deploying technological changes -- Index.
    Contained By: Springer Nature eBook
    標題: Wine tourism. -
    電子資源: https://doi.org/10.1007/978-981-19-8277-4
    ISBN: 9789811982774
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