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Antitrust in data driven markets & l...

Kilpatrick, Bruce.

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Antitrust in data driven markets & legal framework for influencers, native advertising and control over the use of AI in marketing

Record Type:	Electronic resources : Monograph/item
Title/Author:	Antitrust in data driven markets & legal framework for influencers, native advertising and control over the use of AI in marketing/ edited by Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi.
other author:	Kilpatrick, Bruce.
Published:	Cham :Springer International Publishing : : 2023.,
Description:	xvii, 457 p. :ill., digital ;24 cm.
[NT 15003449]:	Part I: Antitrust in Data Driven Markets -- International Report -- Australia -- Austria -- Belgium -- France -- Germany -- Hungary -- Norway -- Switzerland -- United Kingdom -- Part II: Legal Framework for Influencers, Native Advertising and Control over the use of AI in Marketing -- International Report -- Austria -- Brazil -- Germany -- Hungary.
Contained By:	Springer Nature eBook
Subject:	Data protection - Law and legislation. -
Online resource:	https://doi.org/10.1007/978-3-031-07422-6
ISBN:	9783031074226

Antitrust in data driven markets & legal framework for influencers, native advertising and control over the use of AI in marketing
Antitrust in data driven markets & legal framework for influencers, native advertising and control over the use of AI in marketing[electronic resource] /edited by Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi. - Cham :Springer International Publishing :2023. - xvii, 457 p. :ill., digital ;24 cm. - LIDC contributions on antitrust law, intellectual property and unfair competition,2199-7438. - LIDC contributions on antitrust law, intellectual property and unfair competition..

Part I: Antitrust in Data Driven Markets -- International Report -- Australia -- Austria -- Belgium -- France -- Germany -- Hungary -- Norway -- Switzerland -- United Kingdom -- Part II: Legal Framework for Influencers, Native Advertising and Control over the use of AI in Marketing -- International Report -- Austria -- Brazil -- Germany -- Hungary.

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.

ISBN: 9783031074226

Standard No.: 10.1007/978-3-031-07422-6doiSubjects--Topical Terms:

661635
Data protection
--Law and legislation.

LC Class. No.: K3264.C65

Dewey Class. No.: 342.0858

Antitrust in data driven markets & legal framework for influencers, native advertising and control over the use of AI in marketing
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245 0 0 $a Antitrust in data driven markets & legal framework for influencers, native advertising and control over the use of AI in marketing $h [electronic resource] / $c edited by Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi.
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300 $a xvii, 457 p. : $b ill., digital ; $c 24 cm.
490 1 $a LIDC contributions on antitrust law, intellectual property and unfair competition, $x 2199-7438
505 0 $a Part I: Antitrust in Data Driven Markets -- International Report -- Australia -- Austria -- Belgium -- France -- Germany -- Hungary -- Norway -- Switzerland -- United Kingdom -- Part II: Legal Framework for Influencers, Native Advertising and Control over the use of AI in Marketing -- International Report -- Austria -- Brazil -- Germany -- Hungary.
520 $a This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.
650 0 $a Data protection $x Law and legislation. $3 661635
650 0 $a Antitrust law. $3 687534
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650 0 $a Intellectual property. $3 572975
650 1 4 $a Private International Law, International and Foreign Law, Comparative Law. $3 3538685
650 2 4 $a IT Law, Media Law, Intellectual Property. $3 3384747
650 2 4 $a Artificial Intelligence. $3 769149
650 2 4 $a Digital Marketing. $3 3538493
650 2 4 $a Big Data. $3 3134868
650 2 4 $a International Economic Law, Trade Law. $3 1566625
700 1 $a Kilpatrick, Bruce. $e author. $3 2068491
700 1 $a Kobel, Pierre. $e author. $3 2068492
700 1 $a Këllezi, Pranvera. $3 3626988
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950 $a Law and Criminology (SpringerNature-41177)