Fashion marketing in emerging econom...
Brooksworth, Frederica.

FindBook      Google Book      Amazon      博客來     
  • Fashion marketing in emerging economies.. Volume II,. South American, Asian and African perspectives
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Fashion marketing in emerging economies./ edited by Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah.
    其他題名: South American, Asian and African perspectives
    其他作者: Brooksworth, Frederica.
    出版者: Cham :Springer International Publishing : : 2023.,
    面頁冊數: xiii, 289 p. :ill., digital ;24 cm.
    內容註: Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter 2: Fashioning the future generation: Generation Z Indian consumers' attitudes towards Western and Indian Fashion -- Chapter 3: A Closer Look at the Menswear Market in Brazil -- Chapter 4: The power of neuromarketing: taking luxury fashion marketing in Southeast Asia markets to a whole new level -- Chapter 5: Afloat in a changing COVID-19 world: The rise of artisanal fashion in India for brand story relevance in challenging times -- Section 3 - Fashion Marketing in Emerging Economies: African Perspectives -- Chapter 6: Towards Understanding how Nigerian Fashion brands Influence Customer Purchasing Behaviour. A case study of Nigerian Fashion Brands -- Chapter 7: South Africa: A Snapshot of Contemporary Fashion Retail -- Chapter 8: The Rise of Female Empowerment in Egypt: The Fashion Psychology behind their Attire and Armour -- Chapter 9: Fashion Analytics in Africa & Middle East: Strategies, Tools and, Insights for Fashion Brands -- Section 4 - Conclusion -- Chapter 10: South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda.
    Contained By: Springer Nature eBook
    標題: Fashion merchandising - South America. -
    電子資源: https://doi.org/10.1007/978-3-031-07078-5
    ISBN: 9783031070785
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
 
W9450302 電子資源 11.線上閱覽_V 電子書 EB HD9940.S63 F37 2023 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入