Fashion marketing in emerging econom...
Brooksworth, Frederica.

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  • Fashion marketing in emerging economies.. Volume I,. Brand, consumer and sustainability perspectives
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Fashion marketing in emerging economies./ edited by Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah.
    其他題名: Brand, consumer and sustainability perspectives
    其他作者: Brooksworth, Frederica.
    出版者: Cham :Springer International Publishing : : 2023.,
    面頁冊數: xiii, 281 p. :ill., digital ;24 cm.
    內容註: INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND MANAGEMENT AND MARKETING -- 2. Branding -- 3. Digital Marketing -- 4. Public Relations, Advertising & Communications -- THEME 2: CONSUMER ENGAGEMENT AND RESEARCH -- 5. Consumer Psychology & Neuromarketing -- 6 -- Data Science and Analytics in Marketing in New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND MARKETING -- 9. Sustainability and the Supply Chain -- 10. Events and Experiences -- 11. Distribution Channels -- CONCLUSION -- 12. The Future of Fashion Marketing.
    Contained By: Springer Nature eBook
    標題: Fashion merchandising. -
    電子資源: https://doi.org/10.1007/978-3-031-07326-7
    ISBN: 9783031073267
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